Sales Manager
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The Sales Manager is responsible for meeting and exceeding room revenue goals established for the account portfolio through a strategic and aggressive sales solicitation of rooms from the assigned market.
Main Responsibilities
Responsible for developing business opportunities with potential new & existing clients, maximising occupancy and average rate of priority segments while upholding guest service and accommodations to all guests.
Generate new business opportunities to maximise revenues and profits and improve the hotel’s performance in the marketplace.
Achieve revenue, room nights and occupancy goals.
Undertake a systematic and planned schedule of sales calls, client visits, networking activities, and business development efforts to identify, qualify, and secure new business opportunities.
Solicits for room and group businesses through direct sales activities, prospecting, networking events, industry functions, referrals and other appropriate channels.
Build and maintain strong relationships with existing and prospective clients, industry partners, and key decision-makers within assigned market segments.
Understand, negotiate, and administer client agreements and contracts in accordance with hotel policies and commercial objectives.
Conduct hotel site inspections of clients and prospects as and when required
Communicate, demonstrate and support the company culture, vision, values and standards in all aspects of sales activities.
Maintain accurate and up-to-date account profiles, sales activities, opportunities and client information within the CRM system, ensuring data integrity and compliance with company policies and data protection requirements.
Perform any other duties and responsibilities assigned by management that support the achievement of departmental and business objectives.
Knowledge, experience, skills required
Minimum of 2 years in sales roles within Hotel Sales & Marketing.
Must have the ability to solicit, qualify and secure business in addition to growing existing accounts.
Thorough knowledge of major market segments.
Detailed knowledge of the Singapore hotel environment.
Ability to identify market patterns and trends and lead change as needed to protect market share.
Self-motivated, results-oriented, and capable of working independently while contributing positively to the team.
Experience and knowledge of using hotel sales systems, CRM platforms, and market intelligence tools is an advantage.
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