Head PR

3 weeks ago

Singapore Rosetta Hospitality Full time
As the Marketing Communication Specialist, your role involves planning, executing, and monitoring all Marketing Communication activities to maximize the group's exposure and support revenue generation across timeshare, real estate, and hospitality sectors. Your responsibilities include writing effective press releases, coordinating events, and designing marketing strategies to enhance relationships with media, engage the target audience, and boost brand awareness. Building strong relations with domestic/overseas media, bloggers, photographers, suppliers, and creative agencies is crucial to maintain a positive company image and ensure a strong brand presence for all units.You will be tasked with maximizing brand presence across various channels, cultivating relationships with media professionals, arranging interviews and press releases, and ensuring brand consistency in advertising efforts. Organizing PR events, tracking media coverage, and reporting on PR campaign results are essential duties. Managing sensitive issues to uphold the company's reputation, brainstorming innovative marketing strategies, and conducting experiments and conversion tests are also part of your responsibilities. Your analytical skills will be key in evaluating customer experience across multiple touchpoints and optimizing user funnels.Collaborating with agencies and vendor partners, evaluating emerging technologies, and providing thought leadership for adoption where appropriate are crucial aspects of your role. Additionally, you are expected to respond promptly to media requests, work with various departments to meet guest requirements, and coordinate marketing campaigns with internal teams and vendors. Regular submission of detailed Marketing Communication action plans, maintaining updated hotel collateral and image library, and curating content for product promotion are integral parts of your job.Acting as the company's representative to the external world, particularly the media, while adhering to professional standards and company policies is essential. Your role involves ensuring accuracy and timeliness of online information, liaising with the Board, and strictly following protocols, especially during emergencies. Your creativity, professionalism, and attention to detail will play a vital role in enhancing the company's brand image and achieving marketing objectives effectively.,

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Marketing Communications, Press Releases, Content Creation, Relationship Building, Event Planning,

Media Relations, Budget Management, Vendor Coordination,Collaborations, Brand Storytelling, Influencer Engagement, Press Release Writing, Partnership Building, Influencer Campaigns, Relationship Mapping

Content curation, Engagement, Analytics, Strategy development, Website Management, Monitoring, Troubleshooting, Content management, Website development, PR Management, Press releases, Email Marketing,Performance tracking, Website updates, Coordinating with vendors, Drafting articles, Managing publications, Building relationships, Designing newsletters, Segmenting email lists, Tracking metrics, Company Presentation, Credentials management, Awards Management, Events Management, Creative Contributions

Content Writing, Digital Marketing, Social Media, Public Relations, Event Planning, Market Research, Brand Management, Press Releases,PR Collaboration

Marketing Communications, Press Releases, Content Creation, Relationship Building, Event Planning,

Media Relations, Budget Management, Vendor Coordination,Collaborations, Brand Storytelling, Influencer Engagement, Press Release Writing, Partnership Building, Influencer Campaigns, Relationship Mapping

Content curation, Engagement, Analytics, Strategy development, Website Management, Monitoring, Troubleshooting, Content management, Website development, PR Management, Press releases, Email Marketing,Performance tracking, Website updates, Coordinating with vendors, Drafting articles, Managing publications, Building relationships, Designing newsletters, Segmenting email lists, Tracking metrics, Company Presentation, Credentials management, Awards Management, Events Management, Creative Contributions

Content Writing, Digital Marketing, Social Media, Public Relations, Event Planning, Market Research, Brand Management, Press Releases,PR Collaboration

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