Media Planner

1 day ago

Singapore SINGAPORE MEETSOCIAL PTE. LTD. Full time
Roles & Responsibilities

We're now looking for a Media Planner to join our growing Singapore team. You will play a key role in shaping and executing integrated media strategies, delivering measurable results for clients, and ensuring smooth day-to-day campaign management. You'll collaborate closely with internal teams and external partners to drive impactful campaigns across digital and offline channels.

Key Responsibilities

Media Planning, Strategy & Insights

  • Support the development of integrated media strategies across digital and offline platforms for regional and local markets.
  • Manage day-to-day planning tasks including media plan creation, budget management, competitive reviews, and performance reporting.
  • Collaborate with cross-functional teams to ensure best-in-class execution and reporting.
  • Identify audience behaviours, content consumption trends, and category/competitor movements to strengthen future planning.
  • Stay up to date on media innovations, consumer behaviours, and platform developments.

Client Servicing & Stakeholder Management

  • Serve as a day-to-day contact for clients, proactively addressing queries, timelines, and escalations.
  • Maintain documentation of decisions, feedback, and plan changes for transparency.
  • Prepare and deliver post-campaign performance reviews, highlighting insights and opportunities.
  • Build and maintain relationships with media vendors/platform partners to leverage insights, negotiate optimal rates, and secure value-added opportunities.

Campaign Setup and Optimisation

  • Work closely with Ad Ops team to ensure campaigns are set up correctly on various platforms including trafficking URLs/pixels, and track pacing and performance to recommend real-time optimizations.

Requirements

  • 3 - 4 years of experience in media planning, preferably within an agency or regional setup.
  • Strong analytical skills with the ability to interpret and generate insights from media performance data.
  • Strong coordination and stakeholder management skills, with the ability to handle multiple tasks efficiently while maintaining meticulous attention to detail.
  • Strong written and verbal communication skills, with the ability to prepare internal reports, consolidate feedback, and present updates clearly to senior management/stakeholders.
  • A collaborative team player who builds good working relationships and contributes positively to a lean and fast-moving team environment.
  • Proficiency with media platforms (e.g. Meta, Google, Programmatic) and tools (PowerPoint, Excel).
  • Certifications (e.g., Google Ads, Facebook Blueprint) are advantageous
Tell employers what skills you have

Management Skills
Digital Media
Media Strategy
Analytical Skills
Budget Management
Interpersonal Skills
Attention to Detail
Digital Marketing
Media Planning
Written & Verbal Communication Abilities
Stakeholder Management

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