Senior Manager, Occasions

Roles & Responsibilities

Do you want to work for one of the most loved and respected brands and be a driving force behind exciting Go-to-Market (GTM) marketing campaigns?

This might be the opportunity to bring your fresh ideas to the table and join our outstanding team who works closely with the markets and audiences to build phenomenal experiences

No relocation assistance is offered for this position.

Core Responsibilities

• Campaign Go-to-Market Development: Input to and implement comprehensive marketing campaigns tailored to Islamic and Asian occasions, ensuring alignment with global Go-to-Market strategies.
• Masterbrand & Occasions Campaign Operations: Manage back-end campaign implementation and operations, such as toolbox creation, LAP upload, AAR coordination, etc, as required
• Cross-Channel Integration: Oversee the integration of marketing efforts across Owned, Earned, Shared, and Paid (OESP) channels to ensure cohesive messaging and brand consistency.
• Market Analysis & Cultural Acumen: Conduct detailed market analysis to identify specific audience needs and cultural nuances, adapting strategies accordingly.
• Stakeholder Collaboration: Collaborate with internal teams and external partners to align campaign objectives with broader business goals and ensure effective execution.
• Performance Tracking & Reporting: Monitor campaign performance metrics and provide regular reports on efficiency, making data-driven adjustments to optimize results.
• Audience Engagement: Develop GTM to engage target audiences effectively, using insights to build tailored content and messaging that resonates with cultural values.
• Agile Response to Market Dynamics: Stay attuned to evolving market trends and audience insights, adjusting campaigns and strategies in real-time to enhance impact.
• Budget Execution: Handle campaign budgets effectively, ensuring optimal allocation of resources to increase return on investment.
• Brand Stewardship: Uphold and enhance brand integrity across all campaigns, ensuring that all marketing materials reflect the brand's values and mission.

Play your part in our team succeeding

In M&C marketing we are shaping our marketing organization to streamline commercial decision-making, embrace digital innovation, and deepen consumer connections through personalization.

The Integrated Marketing Activation (IMA) team leads the orchestration of detailed, multi-channel and marketing activation strategies. Tasked with aligning global Go-to-Market and campaign execution with overarching business objectives, the team upholds brand consistency while dynamically addressing market-specific gaps.

Do you have what it takes?

• Solid experience in marketing campaign development or integrated marketing programs for consumer goods.
• International & Cross-cultural experience, specifically in GTM and campaign execution
• Strong understanding and experience in leading the design and implementation of comprehensive marketing campaigns tailored to Islamic and Asian occasions.
• Data driven thinker with the skills to envision solutions and develop sound activation plans and related processes
• Solid understanding of the marketing ecosystem and integrating marketing functions (e.g. PR, Social, Digital, Retail)
• Strong project management, planning and organizational skills
• Experience working as part of a global team (requires flexible working hours)
  
  

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What's in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children's Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.

Apply online at our LEGO Careers Portal today at: https://www.lego.com/en-sg/careers/job/senior-manager-occasions-campaign-gtm-7306fc11c4cd1000f7af2b5fe6ee0000

Tell employers what skills you have

Budgets
Dynamics
Agile
Market Analysis
Marketing
Stewardship
Imagination
Project Management
Wellbeing
Integrated Marketing
Orchestration
Screening
Disability Insurance

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