Growth Associate
1 week ago
Growth Associate
At Datature, we are building a platform for training and deploying machine learning models swiftly without a single line of code. Datature is an MLOps platform that allows users to label unstructured data and construct complex machine learning pipelines and fine-tune all in their browser using highly visual editors.
Our users have leveraged our platform from grading crops to creating defect detection algorithms for manufacturing to identifying diseases from MRI scans. Datature levels the playing field for teams and companies in most industries to start AI-driven revolutions of their own.
The ScopeWe are looking for a Growth Associate to join our go-to-market team. This role is focused on driving growth through smart, data-driven strategies. As a key player on our team, you will be responsible for developing and executing innovative marketing campaigns that resonate with our target segment—Developers and Technical Enterprise Stakeholders. Your efforts will generate qualified inbound leads and significantly contribute to revenue growth. You will optimize our website for SEO, craft compelling marketing materials for LinkedIn, our blog, and newsletters, and run targeted ad campaigns that attract the right audiences. Your strategic thinking will be crucial in refining customer acquisition processes, identifying high-potential segments, and leveraging emerging channels to accelerate growth. Additionally, you will lead media production efforts, creating educational videos and content that position our brand as an industry leader and set the foundation for long-term success.
Requirements- Develop and execute lifecycle marketing campaigns across multiple channels, ensuring alignment with business objectives and brand consistency.
- Design targeted retargeting strategies to increase conversion rates and engagement among existing customers.
- Monitor, analyze, and report KPIs to ensure marketing initiatives reach revenue objectives.
- Conduct and incorporate strategic product, market, and customer analyses to uncover high-potential user segments and better understand their needs.
- Identify new growth drivers or opportunities for improvement, and leverage emerging channels to accelerate user time to value and speed to monetization.
- Design and personalise messaging in the product and across touch-points such as email, in-product, and social channels.
- Lead media production efforts, including the creation, editing, and publishing of educational videos and other content.
- 1+ years of experience working in startups, driving projects independently from 0 to 1, and collaborating closely with founders.
- Proven experience in producing high-quality educational content and managing media production independently.
- Experience in market strategy, and customer acquisition processes.
- Familiarity with both APAC and North American markets, with an understanding of regional differences and strategies for effective engagement.
- Experience working in tech startups and with technical teams.
- Excellent written and verbal communication skills, with an intuitive understanding of customer needs and how to effectively communicate with different audiences.
- A keen eye for visual design and messaging, with the ability to craft coherent and impactful marketing materials.
- Familiarity with the fundamentals of AI, APIs, or introductory machine learning techniques is a plus.
Machine Learning
Producing
Media Production
Pipelines
Visual Design
MRI
Customer Acquisition
Publishing
Revenue Growth
Monetization
Visualization
Statistical Knowledge
SEO
Manufacturing
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