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Digital Commerce Manager

4 weeks ago

Singapore DECATHLON SINGAPORE PTE. LTD. Full time
Roles & Responsibilities

I am responsible for supporting the digital shopping experience (merchandising, marketing and checkout) for the ecommerce business, as well as driving the KPIs for customer satisfaction and online performance in my country. This leadership position is expected to provide significant input and contribution to the overall strategic and operational direction of the Decathlon digital commerce function.

RESPONSIBILITY 1

DRIVE PERFORMANCE ON DIGITAL COMMERCE THROUGH STRONG CAMPAIGNS AND TRADING EXECUTION

  • Own the activation plan to drive sales and profitability, staying competitive in the local market.
  • Lead homepage and campaign strategy aligned with the overall marketing strategy.
  • Collaborate with commercial, sport, and marketing teams to define KPIs and forecast campaign performance.
  • Report on campaign results and suggest improvements to address customer pain points.
  • Monitor local competitors—pricing, assortment, and strategy.
RESPONSIBILITY 2

LEVERAGE DATA TO DRIVE DEMAND AND OPTIMIZE THE SHOPPING EXPERIENCE

  • Develop merchandising and shopping tools strategy to enhance the online experience.
  • Ensure a consistent and seamless journey across digital channels.
  • Guarantee full visibility of the total offer (1P-2P-3P), including local assortments.
  • Use web analytics to track key metrics: sales, conversion, traffic, engagement, and sustainability.
RESPONSIBILITY 3

ALIGN STAKEHOLDERS TO DELIVER YOUR STRATEGY

  • Partner with commercial and marketing on policies, campaigns, and brand activations.
  • Work with UX/CRO teams to evolve testing and development strategies.
  • Collaborate with sport offering network and go-to-market managers to adapt the offer to local needs.
  • Coordinate with supply chain on stock levels and local availability.
  • Ensure compliance with legal and company standards on listings, pricing, and sourcing.
RESPONSIBILITY 4

LEAD THE DIGITAL TRADING TEAM TO DELIVER SPORT-LEVEL PERFORMANCE

  • Manage team structure with the Digital Commerce Director to meet evolving business needs.
  • Foster team cohesion and alignment with business goals.
  • Lead change, find solutions, and drive new processes.
  • Support team growth with regular feedback and clear development plans.
HUMAN SKILLS
  • Listening & questioning
  • Conflict management
  • Decision-making
  • Persuasive communication
  • Goal setting
  • Collaboration
  • Strategic thinking
  • Change management
  • Collective intelligence
  • Prioritization
  • Recruitment
  • Empowerment
  • Team cohesion
  • Organization
TECHNICAL SKILLS

Responsibility 1

  • Commercial dynamism
  • Market analysis
  • Voice of customer
  • E-commerce tools
  • Digital content creation
  • Sustainable development awareness

Responsibility 2

  • Customer journey personalization
  • Digital UX
  • Digital analytics
  • AI & machine learning
  • Conversion optimization
  • Categorization & navigation

Responsibility 3

  • Assortment management
  • Commercial policy
  • Supply chain basics
  • Legal awareness
Tell employers what skills you have

Editorial
Listings
Marketing Strategy
Market Analysis
Sustainable Development
Merchandising
Strategy
Assortment
Conversion Optimization
Customer Satisfaction
Conflict Management
UX
Pricing
Corporate Communications
Web Analytics