Performance Marketing Director

4 weeks ago

Singapore DCS CARD CENTRE PTE. LTD. Full time
Roles & Responsibilities

DeCard is a next‑generation web3 payment card that lets you spend your stablecoins seamlessly in the real world.

DeCard provides a credit limit with flexible and accessible requirements. At the core of this offering is D-Vault, an exclusive account with innovative digital features. D-Vault supports seamless reconciliation and payment tracking, allowing your spending and repayments to be managed efficiently through a single system. This seamless integration puts you in full control of your finances.

Powered by DCS Card Centre (formerly Diners Club Singapore) and backed by over 50 years of card-issuing heritage, DeCard blends decades of trust with Web3 innovation, underpinned by a deep commitment to security, governance, and regulatory compliance.

Founded in 1973, DCS Card Centre (formerly Diners Club Singapore) is a financial institution licensed to issue credit and charge cards, governed by the Monetary Authority of Singapore (MAS) under the Banking Act.

Learn more at https://www.thedecard.com/

Role Overview

The Performance Marketing Director will be responsible for developing and executing high-impact, integrated consumer marketing campaigns. This role requires a proven track record in Web3 marketing, deep knowledge of blockchain-based financial products, and the ability to engage both crypto-native and mainstream audiences. The successful candidate will combine strategic vision with operational excellence to deliver measurable results.

Key Responsibilities

Campaign Strategy & Execution

  • Design and implement data-driven B2C campaigns that promote card issuance solutions and drive user acquisition and retention. Lead campaign development across digital, social, partnerships, content, events, and influencer marketing. Ensure campaigns align with business objectives, brand guidelines, and regulatory requirements.

Market & Consumer Insights

  • Leverage consumer insights, competitive analysis, and industry trends to shape campaign strategy. Translate complex Web3 concepts into clear, consumer-friendly narratives that build trust and adoption.

Cross-Functional Collaboration

  • Partner with Product, Growth, Compliance, and Business Development teams to deliver cohesive campaigns. Work with creative team to ensure high-quality execution.

Performance Measurement & Optimization

  • Define campaign KPIs and establish frameworks for tracking performance and ROI. Use analytics and market data (both on-chain and off-chain) to optimize campaigns and inform future strategies.

Qualifications

  • 8+ years of experience in marketing, with relevant experience in B2C Campaign marketing
  • Demonstrated success in leading large-scale B2C campaigns within the Web3, blockchain, crypto, or fintech industry (mandatory).
  • Strong knowledge of digital and performance marketing, consumer lifecycle management, and brand strategy.
  • Experience engaging with both crypto-native communities and mainstream consumer audiences.
  • Exceptional leadership, project management, and cross-functional collaboration skills.
  • Data-driven mindset with expertise in campaign analytics and performance measurement.
  • Strong communication and presentation skills, with the ability to influence senior stakeholders.
Tell employers what skills you have

Competitive Analysis
B2C
DCS
Leadership
Security Governance
Operational Excellence
Regulatory Compliance
Marketing
Strategy
Compliance
Project Management
Banking
Presentation Skills
Regulatory Requirements
Business Development
B2C Marketing

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