On-Trade Sales Manager

3 weeks ago

Singapore BOTTLES & BOTTLES PTE. LTD. Full time
Roles & Responsibilities

Main duties

  • Develop and execute on-trade sales strategies to achieve monthly and annual sales targets
  • Manage and expand relationships with hotels, restaurants, bars, and clubs in assigned territories
  • Identify new business opportunities and secure new on-trade accounts
  • Conduct product presentations, tastings, and training for trade customers and their staff
  • Monitor market trends, competitor activities, and customer feedback to inform sales approach
  • Negotiate pricing, promotions, and contract terms in line with company policies
  • Work closely with marketing to plan and execute brand activations and events
  • Prepare and submit regular sales reports, forecasts, and account updates
  • Ensure timely payment collection from trade accounts in collaboration with finance team
  • Represent the company professionally at trade shows, networking events, and industry functions

Team goals and deliverables

  • Build strong rapport with existing key accounts and identify quick-win upsell opportunities
  • Familiarise with company product portfolio and brand stories to conduct confident presentations
  • Develop a strategic plan for expanding coverage of high-potential venues
  • Implement at least 2–3 successful brand activation campaigns in collaboration with marketing
  • Maintain high customer retention rates and positive client feedback scores

Ongoing / Annual Deliverables

  • Meet quarterly and annual sales KPIs for revenue, volume, and account growth
  • Maintain accurate CRM and sales reporting data
  • Deliver effective trade training and education sessions to boost sell-through at partner venues
  • Contribute to the development of long-term partnerships with premium on-trade outlets
Tell employers what skills you have

Negotiation
CRM
Trade Shows
Customer Retention
Sales
Restaurants
Interpersonal Skills
Channel
Selling
Marketing
Sales Process
Strategy
Networking
Presentation Skills
Business Development
Pricing

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