Content Strategist

1 week ago


Singapore THE GAP PEOPLE PTE. LTD. Full time
Roles & Responsibilities

About This Role

We're looking for a strategic-minded Content Strategist to join our team and elevate our clients' digital presence through thoughtful planning and data-driven approaches. If you're someone who enjoys diving into analytics, spotting trends, and developing content strategies that drive real results, this role is for you. You'll be the bridge between business objectives and engaging content that resonates with target audiences.

What You'll Be Doing

As our Content Strategist, you'll be the architect behind our content initiatives, focusing on strategy and planning.

Here are some of your responsibilities:

Research & Analysis

Research, analyze data, and formulate solutions to improve clients' brand presence and product offerings. You'll turn insights into actionable strategies that deliver measurable results.

Strategy Development

Develop content marketing strategies targeted at driving traffic and engagement, increasing sales, and building brand awareness for clients. Your roadmaps will guide all content initiatives across platforms.

Campaign Leadership

Drive the success of creative campaigns and ensure the delivery of effective marketing solutions for clients. You'll be the strategic mind ensuring campaigns meet their objectives.

Content Planning & Management

Create and curate content plans for various social media channels, including photography and video production direction. Lead campaign planning and management from concept to execution, ensuring all deliverables align with strategic goals.

Developing New Pitches

Craft compelling proposals for pitches to attain new projects and clients. You'll help translate our strategic approach into winning presentations.

Team Coordination

Coordinate internal teams in project execution to meet project timelines.

Performance Measurement

Establish KPIs and measurement frameworks to track content performance and provide data-driven recommendations for optimization.

Who You Are

A strategic thinker who can see the big picture while understanding how individual content pieces fit into larger campaigns.

Someone who gets excited about data analysis and using insights to inform content decisions.

A planner who enjoys mapping out content journeys and campaign timelines.

A person who can translate complex strategies into clear, actionable plans for diverse stakeholders.

Someone who balances creativity with analytical thinking to develop strategies that are both innovative and effective.

Skills & Experience We're Looking For

3-5 years of experience developing and implementing content strategies that delivered measurable results.

Strong background in content marketing, with demonstrated success in campaign planning and execution.

Experience with analytics tools and data-driven decision making; staying up to date with latest technology and tools such as AI.

Proficiency in developing strategic frameworks and content calendars.

Excellent communication skills—both in documenting strategies and presenting ideas to clients and teams.

Ability to manage multiple client projects simultaneously while maintaining quality and meeting deadlines.

Bachelor's degree in Marketing, Communications, or related field (or equivalent experience).

Tell employers what skills you have

Leadership
Data Analysis
Strategy Development
Social Media
Content Strategy
Video Production
Marketing Communications
content calendar
Strategy
Planner
Content Marketing
Campaign Planning
Team Coordination
Photography
analytics tools
Bridge
Mapping
Brand Awareness
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