
Social Media Executive
2 weeks ago
Ebb & Flow is hiring
At Ebb & Flow Group, we don't just serve up great food—we dish out brands that make waves.
From award-winning restaurants like one Michelin-starred Willow, to innovative dining concepts like Casa Vostra, Carlitos and The Dragon Chamber, we're all about pushing boundaries to delight and satiate.
We're looking for a dynamic and creative Marketing Executive / Senior Marketing Executive (Social Media) to grow and elevate our concepts.
If you're a social-native marketer who lives and breathes digital platforms — someone passionate about consumer culture, design, and turning thumb-stopping content into real engagement and conversions, we want to hear from you.
What you'll be doing:
Social Content Management & Execution (65%):
• Own and maintain the social media calendars of various brands across platforms as brand guardian (Instagram, TikTok etc)
• Research and ride cultural and content trends, tailoring them for each brand.
• Create, capture, and edit content — from behind-the-scenes moments shot on iPhone to high-production campaigns alongside internal content and external agency teams
• Craft compelling captions, promotions, and activations that engage and convert
• Track and report on social performance against KPIs (engagement rate, reach, growth, conversions), using insights to continuously optimise content
Marketing Support (35%)
• Support marketing activities including but not limited to campaign planning, reporting, collateral updates, PR / influencer collaborations, event planning and finance admin
• Support internal and external stakeholder communications to ensure seamless marketing executions across channels and functions, aligned with brand and business goals Qualifications
• Bachelor's degree in Marketing, Communications, or related field
• 1-3 years of hands-on social media experience in F&B, lifestyle or retail preferred (agency or in-house)
• Fluent in English (written & spoken)
Who You Are
• A social-first creator with a passion for digital storytelling and building communities through content
• Adaptable and organised with strong content planning skills
• Keeps a finger on the pulse of trends in food and culture, locally and abroad
• Comfortable with social media metrics and platforms such as Instagram, TikTok, Xiao Hong Shu etc, able to turn numbers into actionable insights
• Passion for building brands with soul and personality
• (Bonus) If you've run or have an interest in AI content tools and/or paid social media marketing
• (Bonus) If you're skilled in video or photo editing software like CapCut, Adobe Photoshop, Illustrator or Premiere Pro
Lifestyle
Restaurants
Premiere
Social Media
Content Management
Marketing Communications
Marketing
iPhone
Content Marketing
Adaptable
Event Planning
Tailoring
Illustrator
Social Media Marketing
Storytelling
Adobe Photoshop
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