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Associate Manager, Lifestyle

1 month ago

Singapore RAZER (ASIA-PACIFIC) PTE. LTD. Full time
Roles & Responsibilities

Job Responsibilities :

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

  • Develop and implement marketing plans, ensuring achievement of company and brand objectives
  • Define market segment priorities and partner with relevant stakeholders to establish Go-To-Market strategies and plans to achieve the company's set objectives
  • Own product lifecycle management for assigned product portfolio, including all product launches and plans for discontinued product
  • Conduct and do competitive benchmarking and product comparison
  • Drive marketing asset production that the aim of creating content that will resonate and engage with our target audience through working closely with internal and external stakeholder teams. This includes the production of content creative briefs for social media platforms, digital content, PR etc.
  • Work with relevant stakeholders like social media, Public Relations, and/or licensed/collab product supported and driven by talent/influencer partnerships
Pre-Requisites :
  • Bachelor's degree in Business or Marketing with minimum 5 years of product marketing experience
  • Experience with consumer products/ electronics would be ideal
  • Strategic thinker with the ability to turn vision into action
  • Highly organized with exceptional attention to detail
  • Capable of planning ahead and executing tasks/projects on time
  • Possess ability to be a team player with skills to lead/participate in cross-functional teams
  • Good verbal, written and presentation skills
  • Efficient with Microsoft Office, excel, and other programs
Tell employers what skills you have

Coaching
Microsoft Office
Microsoft Excel
Product Marketing
Social Media
Interpersonal Skills
Supply Chain
Consumer Products
Product Lifecycle Management
Public Relations
Attention to Detail
Presentation Skills
Team Player
Benchmarking
Electronics