Senior Regional Marketing Manager, APAC

Roles & Responsibilities

Role Overview:

We are seeking a strategic and results-driven Senior Regional Marketing Manager to lead our marketing initiatives across the APAC region. This role requires a proactive leader with strong digital marketing expertise, a collaborative mindset, and the ability to drive regional performance while contributing to global marketing strategy.

Your Mission

1. Campaign Leadership & Demand Generation

• Lead the planning and execution of digital marketing campaigns across the EOS APAC region, with clearly defined success metrics.
• Manage and continuously optimize Social Media campaigns across APAC, including testing innovative formats through A/B tests and other mechanisms
• Independently initiate and manage new initiatives in order to achieve the defined goals (e.g. lead gen, demand gen and awareness) to demonstrate innovation and ownership.

2. Digital Marketing & AI Competency

• You translate the global marketing strategy into actionable regional plans tailored to the APAC region's unique needs, enabling local teams to contribute effectively to global marketing objectives.
• You define regional objectives and budgets for APAC markets and establish clear KPIs to track and continuously improve performance. You report progress regularly to relevant stakeholders.
• Stay current with digital marketing trends and tools, particularly in lead generation and AI-powered marketing strategies.
• Apply digital and AI knowledge to enhance campaign performance and contribute meaningfully to global marketing discussions.

3. Global Marketing Leadership Team

• As part of the global marketing leadership team, you help shape and advance the global marketing strategy, ensuring alignment with Sales and the Business Units
• You serve as the voice of the APAC region in global and cross-regional forums.
• You actively engage with your counterparts in EMEA and North America to share plans, learnings, and best practices, fostering consistency and collaboration across the global marketing organization.

4. Sales Collaboration & Stakeholder Management

• You collaborate closely with the APAC Sales Leadership Team to reflect regional market dynamics, cultural specifics, and business priorities.
• You work in close partnership with regional sales leaders to understand commercial goals and identify how marketing activation strategies can best support them.
• You align regularly with Product Marketing and Business Unit teams to synchronize campaign planning, define priority areas, and ensure a shared approach to success measurement.

Your Talents

· Minimum of 7 years of B2B marketing experience, with at least 3 years in a regional or senior-level role.

· Proven success in digital marketing, including campaign strategy, execution, optimization, and performance reporting.

· Hands-on experience with Google Ads, LinkedIn Campaign Manager, and regional platforms such as Naver Ads and WeChat.

· Strong understanding of AI applications in marketing and a commitment to continuous learning and upskilling.

· Excellent communication, stakeholder engagement, and cross-functional collaboration skills.

· Experience working in a global matrix organization.

· Familiarity with CRM like Salesforce and Marketing automation tools like Hubspot plus Tools like Canva, Miro and PimCore are a plus

· Strategic thinker with a solution-oriented mindset and a "can-do" attitude.

· Knowledge and experience in Additive manufacturing are a key differentiator for the successful candidate

Tell employers what skills you have

CRM
Lead Generation
Budgets
Leadership
Product Marketing
Dynamics
Marketing Strategy
B2B Marketing
Additive Manufacturing
Automation Tools
Canva
Stakeholder Engagement
Demand Generation
B2B
Digital Marketing
Stakeholder Management

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