Senior Marketing Manager

6 days ago

Singapore Pixi Beauty Full time

**Our Company**

As one of the fastest-growing independent beauty brands, Pixi Beauty has built a global reputation for high-performance, skin-loving products that enhance natural beauty. With an expanding footprint across Asia-Pacific, we are now seeking a bold and creative **Senior Marketing Manager - APAC** to lead brand awareness, events, and influencer strategies across the region.

**The Role**

**Key Responsibilities**

**Brand Awareness & Regional Visibility**
- Champion Pixi’s visibility across APAC by driving best-in-class events, press coverage, and influencer collaborations in every market.
- Develop and execute a regional brand awareness strategy focused on consumer-facing impact, storytelling, and cultural relevance.
- Ensure Pixi has a consistent, elevated, and locally relevant presence across all markets—both digitally and in real life.

**Events & Experiential Campaigns**
- Own the strategy, planning, and execution of regional events including media previews, influencer trips, retailer activations, pop-ups, and trade shows.
- Collaborate with local partners, agencies, and retailers to ensure flawless and on-brand execution.
- Build Pixi’s reputation through immersive, creative, and highly shareable experiences.

**Influencer & Affiliate Marketing**
- Lead the APAC influencer and affiliate strategy across micro and macro tiers, ensuring targeted, authentic, and measurable campaigns.
- Manage end-to-end campaign development, from influencer selection and seeding to content approval and performance tracking.
- Build long-term relationships with creators who align with Pixi’s brand values and drive impact in key markets.

**Public Relations & Brand Storytelling**
- Manage PR agency partners and internal resources to secure top-tier coverage, media reviews, and founder storytelling across APAC.
- Localise global launches and messaging to resonate with local press and consumers.
- Secure consistent brand coverage in both digital and traditional media to reinforce Pixi’s positioning and product leadership.

**Cross-functional Leadership & Collaboration**
- Work closely with the Sales, Digital, Education, and Product teams to ensure fully integrated campaigns across markets.
- Partner with global marketing and creative teams to adapt brand assets for APAC while protecting brand integrity.
- Lead and mentor junior marketing team members and manage agencies and freelancers as needed.

**Performance, Reporting & Optimisation**
- Set clear KPIs across influencer, PR, and event campaigns, and continuously track, analyse, and optimise performance.
- Deliver monthly and quarterly reports with actionable insights for leadership.
- Maintain clear budgets and ensure all activities deliver strong brand ROI.

**What We Are Looking For**
- 7+ years of experience in beauty, fashion, or lifestyle marketing with a focus on influencer marketing, events, or PR.
- Proven success building visibility and brand love across APAC markets.
- Deep understanding of regional media, influencer, and cultural trends.
- Strong agency and partner management experience.
- Excellent project management skills and creative execution.
- Highly entrepreneurial and energised by making things happen in new, fast-growing markets.
- Based in Singapore with willingness to travel regionally for events and activations.

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