Marketing and Communication Manager
3 weeks ago
As a Marketing & Communication Manager, you will will play a pivotal role in enhancing the Company's visibility, reputation, and market presence across Singapore, Philippines and other regions assigned to you. He/she will lead the development and execution of strategic initiatives that drive brand awareness, engage target audiences, and contribute to the Company's growth objectives. He/she will be a driving force behind the marketing success, orchestrating innovative campaigns, nurturing media relationships, and contributing to the brand's growth trajectory.
Job Responsibilities
- Initiating and placing certain Company personnel in local media that will add to the awareness and prestige of the Company
- Acting as an intermediate officer between the Company and the press to answer all media inquiries
- Publicize special rates and packages to market through press release, direct mail, brochures, flyer distribution etc.
- Package special events to build awareness of the Company and its facilities in order to bring potential guests into the Company
- Assist to develop, implement, promote and publicize programmes and/or special events designed to attract and meet the needs of markets targeted by the Sales and Marketing Department
- To ensure that all marketing communications, including on and offline, adhere to the data protection legislations
- Using a range of marketing tactics including event, online, print activities, Public Relation and communications
- Provide writing and editing support for all outbound member communication including all promotional materials, website content, a monthly newsletter
- Responsible for producing marketing communications collateral, product launches, internal events and exhibitions
- Devising and implementing marketing timelines and budgets
- Compile and update direct mailing list for all special interest groups to sell special packages, events and weekend rates
Job Requirement
- Degree holder in Marketing or any related disciplines
- Strong verbal and written communication skills
- Proficiency in creating and developing integrated marketing programs with a minimum of 5 years' experience preferably gained from in-house marketing communications team in sizable firms or multinational companies
- Meticulous, excellent time management and a good multitasker
- Good interpersonal skills and able to work under pressure
- Proficient in Advanced PowerPoint, Excel and Photoshop
- Working experience from at least Hospitality/F&B/Aviation Industry is a must to apply for this job
- Travel may be required.
Tactics
Producing
Budgets
Interpersonal Skills
Marketing Communications
Exhibitions
Direct Mail
PowerPoint
Time Management
Writing
Photoshop
Integrated Marketing
Brochures
Brand Awareness
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