Marketing Director, APAC

Roles & Responsibilities

About us

We are a global marketing agency that has gone from start-up to multi-national in little over two decades. Our success is due to a combination of factors. Talented people delivering award-winning campaigns. Expanding client relationships into new markets or services. Making strategic acquisitions. TEAM LEWIS has won many prestigious awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.

At the heart of the business is TEAM LEWIS Foundation. In January 2021, there was a need to respond to the challenges the COVID pandemic brought to communities and charitable organisations. TEAM LEWIS saw that support was crucial and change was needed to make that happen. Our local causes scheme was launched. Every member of TEAM LEWIS can nominate a local cause close to their heart to receive a cash donation. In addition, nominated causes can also benefit from a donation in kind of expertise, time, and resources. In the past year TEAM LEWIS has donated almost $2million to 445 causes around the world.

You can read more about TEAM LEWIS Foundation at https://www.teamlewis.com/impact/.

Purpose of the role

The Marketing Director , APAC leads on all major marketing activities, both in the APAC region and supporting with global campaigns. This includes branding, positioning, corporate messaging and external communications, working closely with the senior leadership to advise on, lead and measure marketing campaigns that help drive awareness and leads for the agency. The Marketing Director, APAC must effectively deliver both short and long-term marketing campaigns to achieve commercial goals.

Key responsibilities and tasks

Strategy & planning

• Work alongside the regional leadership team to develop the agency's brand messaging and positioning in the industry
• Conduct and use regular competitive analysis to maintain unique service proposition in the marketplace
• Identify and develop themes, coordinating with global, suitable regional campaigns and build out activity within them
• Support and execute the activity associated with launching, internally and externally, any new market/product/service/acquisition, including branding, communications and collateral
• Manage and monitor budgets for regional activity. Ensure investments are made to gain the best possible ROI from activity, including seeking alternative suppliers, negotiating costs, reviewing marketing spend requests from local offices

Branding & awareness

• Coordinate with global teams on style guides and templates for use in all applications across the region,policing and enforcing brand as necessary
• Identify and lead on PR opportunities for the region, liaising with stakeholders as necessary to draft corporate announcements, manage distribution of releases and respond to commentary / byline opportunities
• Support the creation and submission of industry-leading award entries and case studies. Liaise with local account leads and designers to ensure high-quality content and production
• Work with regional leadership team to provide guidance and approval of brand-related assets for use internally or externally e.g. website content, corporate photography, online and social media imagery and content, emailers and direct mailers, brochures and advertising, event assets, office signage/décor, branded merchandise
• Lead the social media marketing strategy for the region ensuring the agency is well-represented and key announcements / cultural moments are shared
• Oversee SEO and SEM for the region, working with technical experts and global teams to improve visibility and searchability
• Maintain ownership of the website for the region

Content

• Develop and implement a regional content strategy, coordinating with global, to ensure regular and high-quality content is produced and available to support sales and brand awareness. Manage the creation, design, and distribution of key regional content including:
• Sales: Brochures, case studies, presentations
• Thought-leadership: White papers, eBooks, infographics, research reports
• Awareness: Videos, animations, newsletters
• Specialty content (e.g., recruitment, tip sheets, market guides, etc.)

Lead nurturing

• Plan and execute lead nurturing and generation strategies, including nurture campaigns for existing clients, prospects and creating awareness with new contacts. This is achieved through a mix of integrated activity including, but not restricted to:Website performance, SEO and on-page optimization for leads
  
  Blog and content marketing
  
  Email and direct marketing
  
  LEWIS event and webinar marketing
  
  Sponsorship and advertising at industry events
  
  Partnership identification and development
  
  

Team management and development

• Lead and manage the APAC marketing team, including coaching, supervision and assessment of team members
• Set team objectives on a monthly, quarterly and annual basis
• Manage and motivate direct reports, setting and reviewing goals on a regular basis; work to maximise their strengths, improve weaknesses and support career development
• Work with the HR team to reward, retain and develop the team and resolve any performance issues, offering suggestions and improvements for the benefit of the wider team

Reporting and analysis

• Monitor campaign performance data and deliver marketing reports to regional leadership and global marketing
• Analyse and evaluate results and data to make campaign and investment recommendations
• Produce monthly board reports and ensure marketing dashboard is kept updated and accurate in terms of APAC data

Systems and administration

• Evaluate, recommend and implement major marketing tools (such as stock photography library, social media management systems, content management systems and email marketing software)
• Understand tools and channels, and train junior team members on their use
• Update and maintain documents on the regional server and other work spaces used by the team
• Lead team meetings and proactively help to drive actions to ensure projects stay on-track
• Develop and implement new processes as needed

General

• Support the regional leadership team on relevant projects and initiatives
• Be a cultural ambassador for the team and agency; promoting initiatives internally and externally; showcasing activities and achievements internally and on social media
• Attend agency and industry events as appropriate to represent the agency
• Seek ways to increase knowledge for self-improvement and to improve the team's ability to deliver results
• Proactive suggestions for new processes and tools to improve efficiency and performance of the team
• Regular travel to various LEWIS office across the network

About you

• Background in B2B marketing with strategic, analytical and evaluation skills
• Ability to create plans, manage budgets and report on results
• Team player and people person, with the ability to influence and form strong relationships
• Excellent communication skills (written and verbal)
• A 'can do', results-driven attitude
• Calmness under pressure and ability to deliver to tight deadlines
• Qualified within Marketing and or Communications (relevant degree/professional membership)

This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.

LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that LEWIS is a place where everyone can thrive.

Tell employers what skills you have

Excellent Communication Skills
Sponsorship
Budgets
SEM
B2B Marketing
Investments
Content Marketing
B2B
Pressure
Team Management
Monitor Budgets
Social Media Marketing
SEO
Acquisitions
Direct Marketing
Brand Awareness

---