Senior Digital Analyst

2 weeks ago


Singapore STARHUB LTD. Full time
Roles & Responsibilities

Job Title: Senior Digital Analyst (12 Months contract)Job Description
  • The Digital Analyst should have a strong passion to use data meticulously to analyse ways to improve app/website performance metrics to achieve KPI targets.
  • He/She will on multiple projects at the same time including analytics solution design, tagging implementation, site performance reporting and conversion optimization.
  • Translating business reporting needs into viable web analytics solutions and tracking requirements
  • Setting up and maintaining data validation, governance and testing processes for analytics solutions
Responsibilities
  • Implement and manage digital analytics platforms – Adobe Analytics, Firebase Analytics
  • Implement and manage tags via tag management platform – Adobe Launch
  • Customise data layer implementation on various web properties
  • Customise analytics implementation for new and existing mobile applications
  • Define test scenarios and test cases for ad-hoc analytics implementation projects and regular analytics implementation health check
  • Diagnose and report issues with existing platform configurations and tags, and provide recommendations for improvement
  • Work with internal stakeholders and external vendors to resolve analytics data discrepancies or platform issues
  • Maintain a library of implementation documentations, test scenarios and test within the organization
  • Perform regular tracking and end of campaign/activity report generation
  • Make informed recommendations from data analysis to drive web elements, site content improvements and web site optimisation
  • Participate in consultations with key stakeholders to understand business questions that can be answered through digital analytics data.
Requirements
  • Strong analytical and problem-solving skills
  • Experience working with Adobe Analytics and Firebase Analytics
  • Exposure to tag management platforms and data layers
  • Experience with Mobile Application testing on iOS and Android devices using diagnostic tools such as Charles Proxy.
  • Working knowledge of JavaScript, Regular Expression, JSON, jQuery, CSS, JSP, PHP and HTML
  • Able to prioritize tasks with some guidance and work effectively in a fast-paced, dynamic, team-oriented environment with high attention to detail
  • Efficiency in stakeholder management
  • Excellent English comprehension and writing skills and tactful in interpersonal dealings
  • Strong Excel and PowerPoint Skills
Tell employers what skills you have

JSON
JSP
Data Analysis
Translating
Data Governance
Conversion Optimization
Web Performance
Attention to Detail
Teamoriented
Adobe Analytics
Mobile Applications
Firebase
Stakeholder Management
jQuery
Web Analytics

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