Specialist, WRB Marketing

Roles & Responsibilities

JOB SUMMARY

• This role in the global WRB (Wealth and Retail Banking) Marketing team, is a supporting marketing role in the global WRB business. The role holder will support the team lead in implementing the marketing strategy and plan.
• The role holder requires excellent stakeholder management and ability to manage projects independently across the T7 markets.

RESPONSIBILITIES

Strategy

• Lead the activation of LFC with the WRB business, partnering with the Sponsorship team to maximise market participation. Ensure all implementations follow global guidelines with clear KPIs and post implementation reviews in place
• Build SC’s Wealth Awareness through social marketing
• Work closely with T7 local markets to engage Affluent clients using content
• Manage the Group’s social accounts on Facebook and LinkedIn
• Support client communications strategy and lead eDM best practice COE

Business

• Roll out Global LFC Next Gen activation in partnership with the T7 markets
• Build SC’s Wealth Awareness through social marketing
• Lead the development of client engagement communications in support of the overall client engagement journey
• Manage the daily posting on WRB Wealth social accounts, creating and executing end to end, using content from the business
• Collaborate with local marketing colleagues to optimise usage of wealth content
• Collaborate with colleagues to amplify wealth content through owned and paid

Processes

• Lead client journey and experience analysis when necessary
• Use data and insights to underpin ideas as well as demonstrate results of activity
• Collaborate with our marketing agency partners to elevate solutions, with demonstratable results
• Responsible for ensuring efficient and effective use of available budget
• Act as Maker or Checker with website / social content updates within team

People & Talent

• Raise the bar on conduct and demonstrate how we are here for good, to clients and colleagues
• Lead through example and build the appropriate culture and values. Set appropriate tone and expectations across the team and work in collaboration with all partners
• Provide team support across any project which requires resource / absence cover

Risk Management

• Manage marketing standards to reinforce overall SC brand positioning through consistency in tone, manner, look and feel, and gain competitive market advantage

Governance

• Support the standardised WRB marketing operating rhythm including market planning, campaign execution, performance tracking and stakeholder engagement model
• Understand the regulatory framework, in which the Group operates, and the regulatory requirements and expectations relevant to the role

Regulatory & Business Conduct

• Display exemplary conduct and live by the Group’s Values and Code of Conduct. Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct. Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters

Key Stakeholders

• Leaders and peers in WRB (global, regional and local)
• Third party global agencies (Publicis, Dentsu) and other agencies

Other Responsibilities

• Embed Here for good and Group’s brand and values in the WRB Group Affluent and Wealth Marketing team; Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures; Multiple functions (double hats)

Our Ideal Candidate

• 8+ years of marketing skills in ‘tier 1’ banks or other industry.
• Graduate degree in marketing and communications and / or post graduate degree / MBA
• Good understanding and experience of social media marketing.
• Experience of large-scale brands / complex organisations
• Experience in marketing to HNW segments.
• Experience in financial services / wealth management.

Role Specific Technical Competencies

• Effective written and verbal communications
• Creativity
• Social media managements
• Digital marketing channels
• Data gathering and analysis
• Media channel management
• Marketing promotion

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Recruitment Assessments

Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.

Visit our careers website www.sc.com/careers

Tell employers what skills you have

Wealth Management
Written and Verbal Communication Abilities
Data Analysis
Social Media
Marketing Strategy
Market Planning
Content Management
Social Media Management
Risk Management
Marketing
Project Management
Digital Marketing
Process Management
Communication Skills
Banking
Social Media Marketing
Stakeholder Management
Financial Services

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