SENIOR DIGITAL MARKETING

4 weeks ago


Singapore IDEKU TECHNOLOGY SOLUTION PTE. LTD. Full time
Roles & Responsibilities

Key Responsibilities:

1. Digital Strategy Development:

  • Develop and execute comprehensive digital marketing strategies aligned with company objectives and KPIs.
  • Stay up to date with industry trends, emerging digital technologies, and best practices to ensure innovative approaches.
  • Collaborate with cross-functional teams (Product, Sales, Design, etc.) to ensure cohesive marketing strategies.

2. Campaign Management:

  • Lead end-to-end digital marketing campaigns across various platforms (Google Ads, Facebook, LinkedIn, email, etc.).
  • Oversee content creation and distribution, ensuring consistency in messaging, tone, and design.
  • Manage and optimize paid media budgets to maximize ROI and drive performance.

3. SEO & SEM Optimization:

  • Plan and execute on-page and off-page SEO strategies to improve organic search visibility and traffic.
  • Oversee Google Ads and other paid search campaigns, ensuring effective targeting and cost-efficiency.

4. Analytics & Reporting:

  • Monitor, analyze, and report on the performance of digital marketing campaigns using analytics tools (Google Analytics, SEMrush, etc.).
  • Provide actionable insights and recommendations to optimize campaign performance.
  • Regularly report to senior leadership on key metrics, trends, and results.

5. Content Strategy & Creation:

  • Develop content strategies that resonate with target audiences and drive engagement across channels (blog posts, email newsletters, social media, etc.).
  • Work closely with content creators, designers, and videographers to ensure content is high-quality, on-brand, and optimized for SEO.

6. Email Marketing & Automation:

  • Design and implement email marketing campaigns to nurture leads and drive conversions.
  • Oversee email segmentation, personalization, A/B testing, and performance tracking.

7. Social Media Strategy:

  • Develop and execute social media strategies that increase brand awareness, drive traffic, and engage target audiences.
  • Manage social media calendars, ensuring timely and relevant content delivery.


Qualifications and Skills:

  • Bachelor’s degree in marketing, Communications, Business, or related field. Advanced certifications (e.g., Google Analytics, HubSpot, Facebook Blueprint) a plus.
  • 3+ years of experience in digital marketing, with a proven track record in creating and executing successful campaigns.
  • Strong knowledge of SEO, SEM, paid social, content marketing, and email marketing.
  • Experience with marketing automation tools (HubSpot, Marketo, etc.), analytics platforms (Google Analytics, etc.), and CMS (WordPress, Shopify, etc.).
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent communication, and project management.
  • Proven ability to manage budgets, allocate resources, and drive measurable ROI.
  • Hands-on experience with web optimization, UX/UI, and conversion rate optimization.
  • Creative problem-solving and a strategic mindset.
  • Ability to work under pressure and meet deadlines.
  • Strong attention to detail and organizational skills.

Tell employers what skills you have

CRM
Market Research
Excellent Communication Skills
Tactics
Leadership
SEM
Social Media
Administration
Online Marketing
Product Management
Digital Marketing
Social Media Marketing
Facebook
Google Analytics
SEO
Creative Thinking

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