Senior Client Executive

2 weeks ago

Singapore WAGGENER EDSTROM WORLDWIDE SINGAPORE PTE. LTD. Full time
Roles & Responsibilities

Responsibilities:

Client Relationship & Business Management

  • Lead the day-to-day client relationship, campaign or project development, and execution for B2B clients (technology / healthcare clients)
  • Be able to provide sound counsel to clients; comfortable with making content and performance marketing recommendations to clients
  • Execute solid project management skills to oversee the execution of all creative and content marketing work align with client's briefs
  • Manage content production delivery including but not limited to thought-leadership articles, whitepaper, sales toolkit, customer case studies and other high-value asset development
  • Work collaboratively with strategists & planners, video producers, writers and designers
  • Habitually on top of inspiring, cutting-edge trends and development in digital or in client's industry
  • Contribute to new business development process and organic client growth
  • Proactively contribute towards improving processes, operations, best practices and emerging issues

Digital Specialism

  • Conceptualises, plan and operate demand generation and lead generation campaigns through test and learn approaches
  • Develop marketing automation programmes including building email nurture logic, lead qualification / scoring process through the marketing funnel
  • Manage email marketing programmes and website CMS builds
  • Implement campaigns across social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.) or advertising (display, SEM, social advertising, etc.) from setup, optimization to reporting
  • Contribute to building WE's performance offerings and capabilities across display, search and social
  • Writing skills with demonstrated ability to write social-friendly copy and package content to drive maximum engagement on social media
  • Design, monitor and report on measurements and KPIs

Requirements:

  • Minimum 2 years of experience in social media, media, advertising or B2B digital marketing-related fields
  • Possess data-driven qualities; detailed understanding of analytics across channels with the ability to synthesize data from many sources into actionable insights.
  • Good understanding of Google Analytics; knowledge in Adobe Analytics, Adobe Experience Manager is a plus
  • Experience in Account-based Marketing (ABM) or account-based marketing platforms such as Demandbase is a plus
  • Basic knowledge of SEM, SEO, CRM and CMS
  • Strong interest in performance marketing
  • Has integrated thinking and able to connect digital channel ecosystem
  • Able to adapt to new conditions and fast-paced environment
  • Self-motivated and self-starting personality
  • Enjoys diverse and multi-cultural working environment
  • Able to work both independently, as part of a team and with senior leaders
  • Able to manage multiple tasks concurrently in a deadline-driven process
Tell employers what skills you have

Management Skills
Social Media
Healthcare
Channel
Content Marketing
Demand Generation
B2B
Project Management
New Business Development
Adobe Analytics
CMS
Facebook
Adobe Experience Manager
LinkedIn
Writing Skills
Media Relations

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