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Digital Marketing Executive

2 months ago

Singapore SPARE-PARTS ZONE PTE. LTD. Full time
Roles & Responsibilities

Job Summary:

The Digital Marketer will play a key role in planning, executing, and optimizing online marketing campaigns across multiple digital channels, including social media, email, search engines, and websites. This role requires a deep understanding of current digital marketing tools and strategies, as well as the ability to lead integrated digital marketing campaigns from concept to execution.


Responsibilities:

1. Develop and Execute Digital Marketing Strategies:

  • Create comprehensive digital marketing plans aligned with business goals.
  • Manage and oversee all digital marketing campaigns, including SEO/SEM, email, social media, display advertising, and content marketing.

2. Content Creation and Management:

  • Collaborate with the creative team to produce high-quality digital content (blogs, videos, infographics).
  • Manage the company’s website and social media profiles to ensure consistent and engaging content.

3. Search Engine Optimization (SEO):

  • Conduct keyword research and analysis to guide content creation and improve organic search rankings.
  • Monitor and analyze site performance metrics, making recommendations for improvement.

4. Pay-Per-Click (PPC) Advertising:

  • Plan and execute paid advertising campaigns on platforms like Google Ads, Facebook Ads, etc.
  • Monitor and optimize PPC campaigns to ensure maximum ROI.

5. Social Media Marketing:

  • Develop and implement social media strategies to increase brand awareness and engagement.
  • Monitor social media channels, respond to customer queries, and foster community interaction.

6. Email Marketing:

  • Create and manage email marketing campaigns, including list segmentation, email design, and performance tracking.
  • Use data and analytics to optimize email campaigns for better performance.

7. Data Analysis and Reporting:

  • Track and measure the performance of all digital marketing efforts using tools like Google Analytics, HubSpot, or similar platforms.
  • Prepare regular reports on campaign performance, including insights and recommendations for future strategies.

8. Customer Relationship Management (CRM):

  • Manage CRM systems to segment audiences and tailor marketing efforts.
  • Analyze customer data to identify trends and opportunities for targeted marketing.

Requirements:

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Proven experience as a Digital Marketer or similar role.
  • Strong knowledge of digital marketing tools and platforms (Google Analytics, SEO tools, social media platforms).
  • Experience with content creation, copywriting, and editing.
  • Familiarity with web design and content management systems (e.g., WordPress).
  • Analytical mindset with the ability to interpret data and make data-driven decisions.
  • Excellent communication and interpersonal skills.
  • Creative thinking and problem-solving abilities.
  • Ability to work independently and as part of a team.

Tell employers what skills you have

Web Design
Social Media
Salesforce
Content Management
Email Marketing
Marketing Communications
Adobe Creative Suite
Online Marketing
Content Marketing
Display Advertising
Digital Marketing
Copywriting
Social Media Marketing
Google Ads
Google Analytics
SEO
CRM tools
PPC
WordPress
Brand Awareness