Digital Marketing Executive
2 months ago
Key Responsibilities:
- Plan, execute, and optimize digital marketing campaigns across various channels, including search engines, social media, email, and display advertising.
- Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.
- Develop and manage engaging content for digital channels, including blogs, social media posts, email newsletters, and website updates.
- Collaborate with the design team to create visually appealing graphics and videos to enhance digital content.
- Implement SEO strategies to improve organic search rankings and drive traffic to the website.
- Manage paid search campaigns (Google Ads, Bing Ads) to maximize ROI.
- Develop and implement a social media strategy to increase brand awareness and engagement.
- Monitor social media channels, respond to customer inquiries, and manage community interactions.
- Plan and execute email marketing campaigns to nurture leads and engage customers.
- Monitor email performance metrics and optimize campaigns for better results.
- Use web analytics tools (e.g., Google Analytics) to track and report on website and campaign performance.
- Analyze data to identify trends, insights, and opportunities for growth.
- Work closely with cross-functional teams, including sales, product, and customer service, to align digital marketing efforts with overall business objectives.
- Stay up-to-date with digital marketing trends and best practices, bringing new ideas and innovations to the team.
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in digital marketing, preferably within a similar industry.
- Strong understanding of digital marketing channels, tools, and best practices.
- Proficiency in using digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
- Excellent written and verbal communication skills.
We regret that only shortlisted candidates will be notified.
Careerstar International Pte Ltd
EA License No: 03C3254
EA Personnel No: R23115696
EA Personnel Name: Chin Lee Wei
Tell employers what skills you have
Media Strategy
Social Media
Email Marketing
Marketing Communications
Display Advertising
Digital Marketing
Organic Search
Graphics
Google Analytics
SEO
Bing Ads
Web Analytics
Brand Awareness
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