Marketing Lead

Found in: Talent SG 2A C2 - 2 weeks ago

Singapore StartupX Full time
We're rapidly scaling our venture and innovation initiatives across Asia, and we need a marketing lead who can keep up with our growth at breakneck speed. This role is one of limitless possibilities, where you can play an active role in creating impact across all things we do. If you live and breathe startups, innovation, venture capital, and technology, and love to operate in a role where your marketing efforts can create an impact in these circles, then read on to find out more.The role.

This role supports our accelerators, corporate innovation programmes, ecosystem development, and community engagement work and upholds our brand goals across our campaigns. This role cuts across marketing, brand, and comms activities, where you'll have the opportunity to go through the full stack experience across digital marketing, content creation, design & creative, partner engagement, and more.Reporting directly to our Marketing Manager, this is a pretty hands-on role where you may wear multiple hats. We don't expect you to be a rockstar from day one, and we're happy to work with you to become an awesome marketer, but that means you are also as excited as us to create great impact together.The duties.

Because marketing has so many facets to it, you'll definitely get a fair share of exposure and each day will seem like a different adventure. We understand that you may not be good at everything, but we believe that a good marketing person must have an adequate understanding of the wide spectrum of marketing to be effective.Media channels: You will curate the content on all our channels across the brands we own according to the purpose it should serve.Content creation: You will create and distribute content across print & digital media in visual, audio, and video formats with the aim to educate, inspire and inform our audiences and get them to learn about what we do.Community & partner outreach: You will work alongside our partners and communities to grow our network globally.The fit.

Fit is everything. We're not looking for a someone who is only accustomed to working with big budgets and depends on agencies to get the job done. If that sounds like something you've been doing, and you've never written a copy in your life or understand the term guerilla marketing, you're probably not the right person for the job.You have a passion for marketing, period. If you see a good campaign, you're curious about why it works and try to understand how it can be applied elsewhere. You thrive on creating new content and figuring out 1001 ways to market the same thing. You are excited by new trends and thrive on new projects.You also understand that marketing is not about managing a Facebook page or getting likes/follows on an Instagram account. It's about working in tandem with our partners' objectives & innovation goals to get results, whatever the KPIs may be. The budget may sometimes be non-existent, but you'll creatively figure out ways to get the word out. When the budget is at your disposal, you understand how to maximise the dollar to get exponential results. If that's the kind of challenge you seek, read on more.We're a small team, and that means occasionally (not all the time) we pull late nights and weekends because we believe in our mission in driving impactful innovation and that our collective effort and commitment to the highest standard drives us to put in our best every day. If you're looking for a 9 to 5 and receiving work calls and messages after work sounds like harassment to you, click the X button on the top right-hand corner right away.The must-haves.

We don't care whether you have a degree in marketing, but marketing experience is a must. If your knowledge of marketing extends as far as having your own Instagram page and growing your own following, that's not quite what we're looking for. We care that you actually like and enjoy marketing things, and ideally have been on the content or creative side in a marketing agency, startup, or equivalent and have had the exposure of building up a brand or product in Southeast Asia.Communications: You should be a wizard at language, that means you know the difference between British and American English and can use them interchangeably as needed, you know your tenses and the appropriate usage of them, and you know when to use a casual tone and when to switch to formal.Creativity: You relish in being creative, and coming up with crazy ideas and pushing boundaries is your kind of thing. At the same time, you understand there are certain lines that cannot be crossed, and you can tell the difference between trashy marketing and viral marketing.Attention to details: You can spot a spelling error from a mile away, and you always proofread and double-check a copy before it goes live. Seeing a grammer error gives you a heart attack. If you didn't notice the eroors in this paragraph, try again.An eye for aesthetic: Perhaps your best experience with design extends as far as Canva, but what's more important for us, is that you have a decent sense of what looks good and what's not, and understand the difference between a serif and sans serif font.Curiosity: You are intrinsically motivated to learn. You are excited to learn about the startup ecosystem, new technology, sustainable innovation and want to find out what's new and how it will affect us.We will get back to you as soon as possible Kindly note that only applications sent through the form will be considered.

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