Strategic Growth Specialist

4 weeks ago


Singapore WECRUIT PTE. LTD. Full time
Roles & Responsibilities

A Strategic Growth Specialist in a hospital is responsible for developing and implementing strategies to drive the growth of the hospital's patient base, enhance its market presence, and increase revenue.


  1. Market Analysis: Conduct market research and analysis to identify growth opportunities, market trends, competitor strategies, and patient demographics. Use data-driven insights to inform strategic decision-making.
  2. Strategic Planning: Develop comprehensive growth strategies and annual plans aligned with the hospital's mission, vision, and business objectives. Set measurable goals and key performance indicators (KPIs) to track progress and success.
  3. Service Line Development: Collaborate with clinical and administrative teams to identify and prioritize service line expansions, new program development, and specialty offerings based on market demand and patient needs.
  4. Physician Relations: Cultivate and maintain strong relationships with referring physicians, medical specialists, and healthcare professionals to drive patient referrals and enhance collaboration on patient care initiatives.
  5. Marketing and Branding: Oversee the development and execution of marketing campaigns, promotional activities, and branding initiatives to raise awareness of hospital services, attract new patients, and differentiate the hospital in the marketplace.
  6. Digital Marketing: Lead digital marketing efforts, including website management, search engine optimization (SEO), social media marketing, email campaigns, and online advertising, to expand the hospital's digital footprint and reach target audiences.
  7. Patient Acquisition: Develop strategies to attract new patients through targeted outreach efforts, community engagement, physician outreach programs, and partnerships with employers, insurers, and other healthcare stakeholders.
  8. Patient Experience: Focus on enhancing the patient experience at every touchpoint, from initial inquiry to post-discharge follow-up, by implementing patient-centric practices, improving access to care, and addressing feedback and concerns proactively.
  9. Quality Improvement: Collaborate with clinical and operational leaders to drive continuous improvement initiatives aimed at enhancing the quality of care, patient satisfaction, and clinical outcomes across all service lines.
  10. Revenue Growth: Identify opportunities to optimize revenue generation, improve reimbursement rates, and maximize revenue cycle efficiency through strategic pricing, contract negotiations, and revenue enhancement initiatives.
  11. Partnerships and Collaborations: Explore partnerships, affiliations, and collaborations with other healthcare organizations, academic institutions, and industry stakeholders to expand the hospital's network, capabilities, and market reach.
  12. Performance Measurement: Monitor and analyze key performance metrics, financial indicators, and market data to evaluate the effectiveness of growth initiatives, identify areas for improvement, and make data-driven recommendations for future strategies.
  13. Regulatory Compliance: Ensure compliance with healthcare regulations, accreditation standards, and industry guidelines governing marketing, patient privacy, and ethical business practices.


Interested candidate who wish to apply for this position, please send in your resume to lynn.lim@wecruit.com.sg


We regret only shortlisted candidates will be contacted. All applications will be handled confidentially. By submitting your application, you agree to the collection, use, retention, and disclosure of your personal information to prospective employers.

EA License No: 20C0270

EA Personnel No: R22110980

EA Personnel Name: Lim Hooi Mei


Tell employers what skills you have

Strategic Planning
Program Development
Growth Strategies
Hospitals
Regulatory Compliance
Online Advertising
Quality Improvement
Market Analysis
Physician Relations
Website Management
Customer Acquisition
Revenue Cycle
Digital Marketing
Revenue Growth
Ab Testing
Viral Marketing

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