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Senior/ CRM Marketing Executive

1 month ago

Singapore TALENT TRADER GROUP PTE. LTD. Full time
Roles & Responsibilities

Responsibilities

  • Develop and implement integrated brand communication campaigns across various channels, including digital, social media, and traditional media
  • Manage customer relationship management (CRM) initiatives to enhance customer engagement, loyalty, and retention
  • Lead CRM initiatives to acquire, engage, and retain customers
  • Segment audiences for effective communication (EDM, SMS, Mobile App)
  • Analyse customer data and insights to identify trends and opportunities to improve marketing strategies
  • Collaborate with cross-functional teams to ensure consistent brand messaging and positioning
  • Propose CRM strategies to enhance brand presence and meet e-commerce KPIs
  • Work with marketing, planning, and sales teams for public relations activities in Singapore
  • Monitor and report on the performance of marketing campaigns and CRM activities
  • Stay up-to-date with industry trends and best practices to continuously improve marketing efforts
  • Ad hoc duties as assigned

Requirements

  • Bachelor in Marketing, Digital Marketing, Mass Communication or equivalent
  • At least 2 - 3 years of experience in a marketing, brand communication and CRM role, preferably in the FMCG/ Retail industry

Interested candidates who wish to apply for the advertised position, please send in your updated resume to gs1@talenttradersg.com

EA License No: 13C6305

Reg. No.: R24120209

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CRM
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Social Media
Brand Marketing
Brand Communication
Marketing Strategy
marketing tool
FMCG
Product FMCG
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Marketing
FMCG retailers
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CRM system
Developing a Marketing Plan
brand communication strategy
Brand Awareness