Marketing Associate

2 days ago


Singapore LO HONG KA HEALTH CARE PTE. LTD. Full time
Roles & Responsibilities

As a Marketing Associate , you will need to :-

  • Owns the master product information of all details and specifications; acts as the product go-to person in the organization.
  • Devise product marketing plans for how the products will be sold, different sales channels, price point & advertising, in local market.
  • End to end project management of new products development cycle from ideation to go-to-market launch.
  • Conduct market research, derive data from online tools & social listening, consumer sampling surveys, internal feedbacks, etc.; to understand market trends and consumer likes into snacking and providing recommendations to business teams.
  • Work with internal teams such as R&D, Design, Supply Chain and Business teams to project manage and ensure key milestones are met i.e. new products, new pouch sizes, etc.
  • Manage & execute Lo Hong Ka and Jynns products' positioning as a consolidated products portfolio for the organization.
  • Responsible for product features copywriting, product description, products' ad copy and product design feedback.
  • Responsible for products' content, online and offline, to ensure the copies are compelling to audiences.
  • Work with Malaysia Marketing Team to improve and on part on all marketing plans
  • To act as the communication point for both Malaysia and Singapore Marketing Team
  • To support the General Manager to run a smooth operation in Singapore

Requirements:

  • Diploma / Degree in Product Marketing, Branding, or related field.
  • 2-3 years' experience in a product marketing and/or product branding position, or in a similar role.
  • Familiar with product marketing tactics (e.g. coordinated product launch in more than 1 market).
  • Conducted marketing analysis before with qualitative and quantitative data.
  • Good understanding of how FMCG products are being sold.
  • Creative and keen eye for detail with excellent written and verbal communication skills.
Tell employers what skills you have

Market Research
Tactics
Sales
Sampling
Microsoft Office
Product Design
Product Marketing
Social Media
FMCG
Marketing
Project Management
Attention to Detail
Digital Marketing
Copywriting
Facebook
SEO
Product Launch
Surveys
Brand Awareness

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