Design Lead

4 weeks ago


Singapore TPG PTE. LTD. Full time
Roles & Responsibilities

Job Overview:

The Design Lead will play a pivotal role in shaping and executing our brand’s visual strategy. This individual will lead creative projects from concept to delivery, mentor junior designers, and ensure a cohesive look and feel across all digital, social, and physical brand touchpoints.


Key Responsibilities:


1. Design Strategy and Execution

• Develop and execute a consistent brand visual strategy across digital channels, including TikTok, Facebook, Instagram, and our e-commerce platforms.

• Translate marketing objectives into clear and effective designs, balancing aesthetics and functionality.

• Partner with the Head of Creative & Marketing and team to create compelling assets for product launches, campaigns, and digital advertisements.


2. Team Leadership and Collaboration

• Lead and mentor a small design team, providing direction, feedback, and professional growth opportunities.

• Collaborate with copywriters, social media managers, and external agencies to produce high-quality creative work.

• Foster a collaborative environment, encouraging experimentation and innovative design solutions.


3. Project Management

• Manage multiple projects simultaneously, ensuring timely delivery within brand guidelines.

• Review and prioritize project timelines, maintaining high standards of quality across all deliverables.


4. Design System Development

• Establish and maintain a design system that supports consistency across all brand materials.

• Stay updated on design and industry trends, ensuring our brand stays innovative and engaging.


5. User-Centric Approach

• Champion a user-first perspective, leveraging customer insights to refine and adapt design strategies.

• Conduct design reviews and use feedback loops to ensure optimal user experiences.


Qualifications:

• Bachelor’s degree in Design, Fine Arts, or a related field.

• 5+ years of experience in design roles, with a strong portfolio showcasing digital, social, and e-commerce designs.

• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, After Effects) and design tools like Figma or Sketch.

• Experience in managing and mentoring design teams is a plus.

• Strong understanding of brand development, user experience, and design principles.


Tell employers what skills you have

Mentoring
Aesthetics
Experimentation
After Effects
User Experience
Adobe Creative Suite
UI
Strategy
Project Management
Team Leadership
Adobe Illustrator
Design Strategy
Illustrator
UX
Brand Development
Adobe Photoshop

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