Design lead

1 month ago


Singapore The Purest Co Full time

Job Overview: The Design Lead will play a pivotal role in shaping and executing our brand’s visual strategy. This individual will lead creative projects from concept to delivery, mentor junior designers, and ensure a cohesive look and feel across all digital, social, and physical brand touchpoints. Key Responsibilities: Design Strategy and Execution • Develop and execute a consistent brand visual strategy across digital channels, including Tik Tok, Facebook, Instagram, and our e-commerce platforms.• Translate marketing objectives into clear and effective designs, balancing aesthetics and functionality.• Partner with the Head of Creative & Marketing and team to create compelling assets for product launches, campaigns, and digital advertisements. Team Leadership and Collaboration • Lead and mentor a small design team, providing direction, feedback, and professional growth opportunities.• Collaborate with copywriters, social media managers, and external agencies to produce high-quality creative work.• Foster a collaborative environment, encouraging experimentation and innovative design solutions. Project Management • Manage multiple projects simultaneously, ensuring timely delivery within brand guidelines.• Review and prioritize project timelines, maintaining high standards of quality across all deliverables. Design System Development • Establish and maintain a design system that supports consistency across all brand materials.• Stay updated on design and industry trends, ensuring our brand stays innovative and engaging. User-Centric Approach • Champion a user-first perspective, leveraging customer insights to refine and adapt design strategies.• Conduct design reviews and use feedback loops to ensure optimal user experiences. Qualifications: Bachelor’s degree in Design, Fine Arts, or a related field. 5+ years of experience in design roles, with a strong portfolio showcasing digital, social, and e-commerce designs. Proficiency in Adobe Creative Suite (Illustrator, Photoshop, After Effects) and design tools like Figma or Sketch. Experience in managing and mentoring design teams is a plus. Strong understanding of brand development, user experience, and design principles. #J-18808-Ljbffr



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