Senior Executive, Digital Growth

2 weeks ago

Singapore INCOME INSURANCE LIMITED Full time
Roles & Responsibilities

Income is looking for someone with a passion for data and marketing technology. Your focus will be to collaborate with cross-functional teams to execute and develop highly targeted and personalised marketing strategies and campaigns using our suite of marketing technology platforms. This role requires someone who can leverage data for audience segmentation and campaign optimization across Income's digital channels. The ideal candidate will have experience in marketing operations, familiarity with marketing technology tools/platforms, and the ability to work in a fast-paced environment.

Description for Internal Candidates

Key Responsibilities:

1. Campaign Development and Execution:

  • Plan and execute marketing campaigns on marketing automation platforms across digital channels (email, push notifications, SMS, and web personalization).
  • Collaborate with internal stakeholders and external tech agencies to configure and launch campaigns.

2. Customer Journey Management:

  • Develop and optimize customer journeys using marketing automation platforms - experience with tools such as Salesforce Marketing Cloud, Braze, or similar.
  • Perform audience segmentation using customer data platforms like Tealium .

3. Data Management and Audience Segmentation:

  • Leverage SQL and data platforms to create accurate audience segments.
  • Ensure all campaign activities comply with data protection regulations.

4. Analytics and Performance Tracking:

  • Use analytics tools like Google Analytics to monitor and analyze campaign performance.
  • Provide actionable insights and recommendations for continuous improvement.
  • Work with agency partners to monitor and optimise data and campaign performance on our marketing technology platforms

5. Collaboration and Stakeholder Engagement:

  • Work closely with data, acquisition, and platform teams to brainstorm and implement marketing strategies to drive customer engagement and revenue.
  • Consult with stakeholders to understand requirements and provide data-driven solutions.
  • Collaborate and manage marketing agency to ensure quality and timely delivery of campaign builds.

Tools and Platforms:

- Marketing Automation: Salesforce Marketing Cloud, Braze, or similar platforms.

- Customer Data Platform (CDP): Tealium, mParticle or similar tools.

- Web Analytics: Google Analytics or equivalent.

- Data Tools: SQL and other relevant tools for data segmentation and reporting.

Key Performance Indicators (KPIs):

- Timely execution and configuration of marketing campaigns.

- Accuracy in audience segmentation, content and data compliance.

- Campaign performance metrics such as engagement rates, conversions, and delivery accuracy.

Qualifications and Skills:

- Bachelor Degree in Information Technology or equivalent.

- 1-2 years of experience in marketing operations, martech, or related fields.

- Proficiency in SQL and familiarity with marketing automation and analytics platforms.

- Strong organizational skills and attention to detail.

- Ability to collaborate effectively with internal teams and external partners.

- Eagerness to learn and adapt, with mentorship and training provided.

Work Environment:

- Opportunity to grow in a supportive and innovative team environment.

Team Profile:

Income was founded on the vision of making insurance accessible to all. This vision has played a key role in the development of products, initiatives and offerings to our customers. You will be working in the Digital Growth team. This team is in-charge of driving all digital revenues, strategize and implement all eCommerce platforms, MarTech and AdTech solutions to drive incremental revenue.

The individual must be a hybrid professional that understanding marketing and business needs, while having a balanced interest and love for technology.

Technology has enabled us to make better decisions in real time that has substantial impact on all our digital acquisitions. The individual will be required to leverage on first-party data and digital insights to identify opportunities and derive decisions that will assist to achieve set targets and provide first class customer purchase experiences.

Tell employers what skills you have

Microsoft Office
Data Analysis
Segmentation
Data Management
Customer Engagement
Information Technology
Marketing
Stakeholder Engagement
Attention to Detail
Google Analytics
Data Analytics
Able To Work Independently
Web Analytics
Customer Journeys

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