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Digital Marketing Executive

3 months ago

Singapore PARIS BAGUETTE SINGAPORE PTE. LTD. Full time
Roles & Responsibilities

Job Description


Digital Strategy Development:

  • Develop and execute comprehensive digital marketing strategies aligned with business goals, incorporating a mix of channels such as SEO, SEM, social media, email marketing, content marketing, and digital advertising.
  • Identify new opportunities and emerging trends in digital marketing to stay ahead of the curve and maximize campaign effectiveness.

Campaign Management and Optimization

  • Plan, execute, and optimize digital marketing campaigns across various channels to drive traffic, leads, and conversions.
  • Create independently and work with internal marketing team to create creative and appealing assets for digital campaigns, including ad creatives, social media graphics and video, and website visuals.
  • Work with media and influencers on collaborations and campaigns.

Content Development and Management

  • Develop and plan social media calendar.
  • Develop compelling, engaging and in-trend digital content including copyrights for website copy, social media posts, emails , and internal and external communication message.
  • Ensure all digital content is optimized for search engines (SEO) and aligned with brand guidelines and messaging.

Analytics and Reporting

  • Monitor and analyse key performance indicators (KPIs) across digital marketing channels to track the effectiveness of campaigns and initiatives.
  • Identify areas for improvement and provide actionable recommendations for optimization.

Requirements

  • 3 - 5 years of experience in digital marketing. Candidates with agency experience are welcome to apply.
  • Hands-on experience with Google Ads, Social Media platforms Ads and SEO tools.
  • Experience using analytical tools or marketing automation platforms with data and figure oriented and strong performance-driven mindset.
  • Excellent written and verbal communication skills in English, with the ability to craft compelling digital contents including website copy, social media posts, email marketing, and internal and external communication materials.
  • Photography and videography creation skills
  • Working knowledge of graphic design software such as Adobe Photoshop, Canva or CapCut.
  • Building strong relationships with customers
  • Self-motivated, strong negotiation and collaboration skills.
  • Past employment at F&B or retail business would be preferred.
  • Candidates with more work experience and skills may be considered for a Senior role.

Tell employers what skills you have

SEM
Strategy Development
Videography
Social Media
Email Marketing
Canva
Content Marketing
Digital Marketing
Digital Strategy
Photography
Website Copy
Graphics
SEO
Content Development
Graphic Design
Adobe Photoshop

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