Trade Marketing Manager, OTC/Wellness

2 weeks ago

Singapore HALEON SINGAPORE PTE. LTD. Full time
Roles & Responsibilities

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.


This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.


About the role

As the Trade Marketing Manager for the OTC & Wellness categories, you will be the driving force behind the development and execution of strategic trade marketing initiatives. Your focus on Haleon's OTC-focus brand Panadol and key channels will be integral to achieving business objectives over a 3-year vision, with innovation sales as a key growth pillar.


Role Responsibilities

  • Strategic Thinking: Lead development of Trade Marketing strategy to achieve defined business objectives across defined product categories: OTC- Focus Brand (Panadol) and key channels- 3-year Vision with innovation sales as a pillar of growth
  • Trade Marketing Calendar: Develop and execute local campaigns, channel development programs and tailor-made customer partnership programs.
  • Investment Management: Deliver business objectives within allocated investments.
  • Commercial Activities: Own the development, execution, and evaluation of the commercial calendar of initiatives focused around: Category management, Shopper engagement, Omnichannel, Point-of-sale material, In Store Promoters, Roadshows and Premium Sourcing activities.
  • Compliance & process: Manage/Comply with local regulatory requirements and other administrative works.
  • Matrix Working (Internal): Develop effective working relationship across all functions which include marketing, Trade marketing, sales, supply chain, finance, regulatory, medical and legal advisor.
  • Matrix Working (External): Work closely with internal and external stockholders (Customers, Agency partners) to ensure clear communication and flawless execution.
  • Back End Processes: Ensure compliance to the business processes (Eg. GMN Code, My PSR, One Form, product barcode, DCF pricing, RRF, RI form with approval from QA, RA, Supply Chain).
  • Look at driving Active Recruitment program for Singapore through seamless collaboration with external specialist agencies.
  • Responsible for managing a reporting executive within the team.

Why you?

Basic Qualifications:

  • A Degree Holder in marketing/business administration or related discipline, with 7-10 years of work experience in FMCG/CPG with understanding of trade and trade marketing fundamentals.
  • Possess strong communication and interpersonal skills.
  • Preferable experience in sales function.
  • Ability to collaborate with internal and external stakeholders effectively.
  • Independent and self-driven
  • Strong time management and analytic skills and able to work under tight timelines
  • Willing to accept all kinds of challenges and able to handle multiple priorities.

Preferred Qualifications:

  • Key Account Managers/Exec/Regional Sales Managers for Modern Trade, General Trade, Supply Chain, RA, QA, Brand Managers Trade Marketing team in SG
  • Work with sales team to understand and build in channel/customer requirements in any promotional plans.
  • Have a good understanding of channel and customer requirements.
  • End to end below-the-line management of the brand with the ability to think out of the box.

Tell employers what skills you have

Interpersonal Skills
Marketing Strategy
Investments
Supply Chain
Administration
Channel
Category Management
Strategy
Investment Management
Compliance
Time Management
Regulatory Requirements
Pricing
Trade Marketing
Sourcing

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