Marketing Executive

2 weeks ago

Singapore SKYLINE BUSINESS CONSULTING PTE. LTD. Full time
Roles & Responsibilities

Marketing/Customer Service Executive

Central Region

Marketing Communications (Marketing & Communications)

Full time

$2,800 – $3,200 per month


Responsibilities:


1. Online, Digital, and Social Marketing Content Creation:

  • Develop engaging and relevant content for various online platforms, including website, social media channels (Facebook, Instagram), and digital advertising.
  • Design and create compelling graphics, videos, and written content to attract and engage target audiences.
  • Maintain a consistent brand voice and message across all digital content.
  • Create and manage paid advertising campaigns on Facebook, Instagram, XiaoHongshu and Google Ads.
  • Develop ad copy, creative assets, and targeting strategies to maximize ROI.
  • Monitor campaign performance, analyze data, and make adjustments to improve results.

2. Marketing Operations and Promotional Materials:

  • Support and execute marketing-related events and operations.
  • Design and produce visual materials and brand assets.
  • Design and produce specific shop promotional materials and interior/window shop designs.
  • Organize, and execute company events, promotions, and activities.
  • Coordinate with vendors, venues, and internal teams to ensure successful event execution.
  • Develop promotional materials to drive attendance and engagement.
  • Collaborate with the sales team to develop promotional strategies that align with overall marketing goals.
  • Monitor and analyze the effectiveness of promotions to optimize future campaigns.

3. Development of Website Content:

  • Update and manage website content to ensure it is current, accurate, and optimized for search engines (SEO).
  • Work closely with the web development team to enhance user experience and implement new features.
  • Monitor website analytics to track performance and make data-driven improvements.

4. Customer Service:

  • Provide exceptional customer service by addressing inquiries, resolving issues, and ensuring customer satisfaction.
  • Respond to customer feedback and reviews on social media and other online platforms.
  • Work closely with the customer service team to ensure consistent and effective communication with customers.

Experience:

  • Previous experience in similar role is strongly preferred
  • Proven success with digital and social media tools and activities
  • Proven success in creating promotional materials
  • Experience in commercial and marketing planning and executing events
  • Advantageous to have experience in market research and branding campaigns
  • Advantageous to have experience in customer experience/service activities

Soft Skills and Capabilities:

  • Creative thinking and problem-solving abilities.
  • Task-oriented approach
  • Customer-focused orientation
  • Strong team player
  • Attention to detail
  • Negotiation skills
  • Effective communication skills (both spoken and written)
  • Planning skills

Qualifications:

  • Bachelor's Degree in Marketing, Business, Communications, or a related field.
  • Completion of marketing programs considered an advantage.
  • Proven experience in digital marketing, content creation, and event planning.
  • Strong understanding of social media platforms, online marketing, and SEO.
  • Excellent communication and interpersonal skills.
  • Ability to multitask and manage multiple projects simultaneously.
  • Proficient in marketing tools and software, such as Google Analytics, Facebook Ads Manager, and graphic design software.

Tell employers what skills you have

Market Research
Advertising Design
Social Media
Exceptional Customer Service
Taskoriented
Marketing Communications
Soft Skills
Online Marketing
Customerfocused
Event Planning
Digital Marketing
Graphics
Facebook
Google Analytics
Graphic Design

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