Manager, Marketing Data Analyst

4 weeks ago


Singapore Changi Airport Group Full time
An exciting opportunity is waiting for you in the newly set up Centre of Excellence (COE) Marketing Experimentation & Personalization team in Changi Airport Group. Our team supports the various marketing units in the area of MarTech and MarOps with the aim to drive more data driven and personalized marketing campaigns. You will be responsible for the following areas:

Data Insights: Analyzes data from various sources (eg spend data, customer profile and web/app browsing behavior) to produce actionable insights to support or devise marketing strategies.
Performance Analysis: Analyze the performance of marketing campaigns and experiments by measuring metrics like open rate, conversion rates, click-through rates and return on investment (ROI). Track and regular reporting on how the campaign is performing and provide areas of improvement based on data analysis.
A/B Testing: Able to design and oversee A/B tests, which include giving advice on the statistical sampling and methodology for each test.
Customer Segmentation: Assist marketers in their customer segmentation strategies, and tailor campaigns to specific audience segments to drive incremental spend. Work with MarTech team to review and manage the attributes in Customer Data Platform.
ROI: Propose and measure the payback for MarTech investments, taking into considerations of all the incremental value captured from using the tools.
Adobe Analytics: Utilize Adobe Analytics to track, measure, and analyze key performance metrics for Changi Airport key digital channels, including traffic behavior and campaign performance.
Dashboard: Create data dashboards to track and monitor performance of marketing campaign strategies and extract actionable insights to ensure revenue growth.

Requirements
• Degree in Statistics / Data Analytics or a related field
• At least 5-6 years of relevant working experience
• Strong technical skills in SQL and/or Python and high proficiency in Microsoft Excel
• Experience in using Adobe Analytics, Business Intelligence Tool (eg Tableau / Microstrategy) and Customer Data Platform
• Familiarity with A/B testing methodologies and the ability to analyze the results from the marketing experiments
• Proficient in data analysis and ability to draw insights from data.
• Strong communication skills (verbal and written/visual) to create and deliver compelling presentations of insights to teams, senior management and internal & external stakeholders.


  • Singapore Peoplebank Full time

    Marketing Data Analyst 12 months contract roleOur Client A multinational IT companyThe OpportunityJob Responsibilities: Collaborate with multiple stakeholders and agencies to enable efficient data collection process. Manage report schedules and download from multiple data source systems, to ensure prompt data delivery. Clean and transform data into...

  • Data Analyst

    2 months ago


    Singapore NTUC FAIRPRICE CO-OPERATIVE LTD Full time

    Roles & ResponsibilitiesAsst Manager/Sr Executive, Marketing Analytics The role of Marketing Analyst in FairPrice Group will be to apply advanced data analytics tools (statistical modelling, visualisation, and marketing optimization) to design and execute customer engagement campaigns for FairPrice Group, analyse and provide insights on campaign...

  • Data Analyst

    4 weeks ago


    Singapore NTUC FAIRPRICE CO-OPERATIVE LTD Full time

    Roles & ResponsibilitiesAsst Manager/Sr Executive, Marketing Analytics The role of Marketing Analyst in FairPrice Group will be to apply advanced data analytics tools (statistical modelling, visualisation, and marketing optimization) to design and execute customer engagement campaigns for FairPrice Group, analyse and provide insights on campaign...

  • Data Analyst

    1 week ago


    Singapore Dentsu Aegis Network Full time

    Job Title:Data AnalystJob Description: Purpose of this job: We are seeking a Data Analyst to join our team who is passionate about using advanced analytics to model, study and predict business outcomes for the World's top brands. Your role will be to explicate and analyze business and media data to develop models that can quantify the impact of marketing...

  • Data Analyst

    1 week ago


    Singapore No deviation Pte Ltd Full time

    Job role:As a data analyst, you will be responsible for compiling actionable insights from data and assisting program, sales and marketing managers build data-driven processes. Your role will involve driving initiatives to optimize for operational excellence and revenue.Responsibilities:Ensure that data flows smoothly from source to destination so that it...

  • Data Analyst

    3 days ago


    Singapore Comfort Transportation Pte Ltd Full time

    As part of ComfortDelGro's investment into digital initiatives, we are seeking mobility service analysts who can help our organization inculcate the use of data and to be equipped with making data-driven decisions.The analyst would perform the following to assist the team to formulate operational/commercial policies for existing and new mobility services:...

  • Data Analyst

    1 week ago


    Singapore DNDTS PTE. LTD. Full time

    Are you an experienced data analyst with a passion for uncovering valuable insights and driving strategic decision-making? Are you excited about joining a dynamic organization within the electronics market and contributing to its growth and success? If so, we'd love to hear from youAbout the CompanyOur company specializes in electronic products. We believe...

  • Data Analyst

    1 week ago


    Singapore OKRATIN SOLUTIONS PTE. LTD. Full time

    About:Okratin is a part of the Deel Solutions offering, specialized in global consulting services. Our experts help our customers execute on global projects and are experienced in various domains, including software development, product management, data science, finance, marketing, business development and more.Project Overview:A Data Analyst project...

  • Business Analyst

    4 weeks ago


    Singapore NTT DATA SINGAPORE PTE. LTD. Full time

    Roles & Responsibilities EMAIL ID : Interested candidates, please email your resume to mike.ramos@nttdata.comOnly shortlisted candidates would be contacted for interview.Role: Business Analyst - 12 months Renewable contractExperience: Minimum of 6 yearsLocation : Marina Bay Financial CentreBenefits: Renewable contract (Performance-based, with possibility...

  • Business Analyst

    2 months ago


    Singapore NTT DATA SINGAPORE PTE. LTD. Full time

    Roles & Responsibilities EMAIL ID : Interested candidates, please email your resume to mike.ramos@nttdata.comOnly shortlisted candidates would be contacted for interview.Role: Business Analyst - 12 months Renewable contractExperience: Minimum of 6 yearsLocation : Marina Bay Financial CentreBenefits: Renewable contract (Performance-based, with possibility...

  • Data Analyst

    1 week ago


    Singapore Aon Full time

    Job Description:Data Analyst Aon's Actuarial & Analytics (A&A) Team provides tailored consulting solutions to clients across the insurance industry. Our clients include multinational corporations, banks, captive insurers, and insurance and reinsurance companies across the world. The Actuarial & Analytics (A&A) team works with the wider Aon network of brokers...

  • Data Analyst

    4 weeks ago


    Singapore REAL ESTATE ANALYTICS PTE. LTD. Full time

    Roles & ResponsibilitiesAbout UsReal Estate Analytics is fast growing Singaporean property technology startup with international ambition whose mission is to research, develop and implement the next generation real estate modelling and analytics tools for global markets.Overview:We are seeking a meticulous and detail-oriented Data Analyst to join our...


  • Central Singapore PayPal Full time

    At PayPal (NASDAQ:PYPL), we believe that every person has the right to participate fully in the global economy. Our mission is to democratize financial services to ensure that everyone, regardless of background or economic standing, has access to affordable, convenient, and secure products and services to take control of their financial lives.Job Description...

  • Business Analyst

    4 weeks ago


    Singapore NTT DATA SINGAPORE PTE. LTD. Full time

    Roles & Responsibilities EMAIL ID : Interested candidates, please email your resume to mike.ramos@nttdata.comOnly shortlisted candidates would be contacted for interview.Role: Business Analyst - 12 months Renewable contractExperience: Minimum of 6 yearsLocation : Marina Bay Financial CentreBenefits: Renewable contract (Performance-based, with possibility...

  • Business Analyst

    4 weeks ago


    Singapore NTT DATA SINGAPORE PTE. LTD. Full time

    Roles & Responsibilities EMAIL ID : Interested candidates, please email your resume to mike.ramos@nttdata.comOnly shortlisted candidates would be contacted for interview.Role: Business Analyst - 12 months Renewable contractExperience: Minimum of 6 yearsLocation : Marina Bay Financial CentreBenefits: Renewable contract (Performance-based, with possibility...

  • Data Analyst

    1 week ago


    Singapore SPARKLE NETWORKS PTE. LTD. Full time

    Job Responsibilities: Interpret data and analyze results using statistical techniques and provide ongoing reports. Review complex data to detect and correct code issues. Provide data support for business operation decisionmaking and strategy formulation. Develop and implement databases, data collection systems, data analytics and other strategies that...

  • Market Data Analyst

    4 weeks ago


    Singapore KPLER PTE. LTD. Full time

    Roles & ResponsibilitiesKpler is looking for an experienced Analyst within our Market Data Operations team. The role will involve ensuring a high level of data quality collection, processing and analysis of data related to Vegoil/Biofuels markets. You will be required to follow important market events and track the specific trends occurring in these markets....

  • Market Data Analyst

    1 month ago


    Singapore KPLER PTE. LTD. Full time

    Roles & ResponsibilitiesKpler is looking for an experienced Analyst within our Market Data Operations team. The role will involve ensuring a high level of data quality collection, processing and analysis of data related to Vegoil/Biofuels markets. You will be required to follow important market events and track the specific trends occurring in these markets....

  • Data Analyst

    1 week ago


    Singapore KS CONSULTING PTE. LTD. Full time

    JOB TITLEData Analyst, Hera PartnerREPORTING TOLead Data Analyst, Hera PartnerROLEThe Data Analyst works closely with business partners to design, implement, and maintain data solutions, to enable the regional rollout of Data & AI initiativesKEY ACCOUNTABILITIESA core team member of Data & AI, responsible for the collective success of the team and the...

  • Market Analyst

    1 week ago


    Singapore IOTALENTS PTE. LTD. Full time

    **Job Description: The Market Analyst reports to the Assistant Manager, Market Operations. The Market Analyst is responsible for fulfilling the market operation obligations of the company in accordance with the market rules. The scope of responsibilities includes performing analysis of market outcomes, supporting settlement operation duties and risk...