Regional Marketing Manager

2 weeks ago

Singapore KEMIN INDUSTRIES (ASIA) PTE LIMITED Full time
Roles & Responsibilities

We Are Kemin

We are visionaries who see things differently and are inspired by the world around us. We have been dedicated to using applied science to improve the quality of life for over half a century. Committed to feed and food safety, Kemin maintains top-of-the-line manufacturing facilities where over 500 specialty ingredients are made for humans and animals in the global feed and food industries, as well as the health, nutrition, and textile markets. We provide product solutions and options to customers in more than 120 countries.


A privately held, family-owned and operated company, Kemin has more than 3,000 global employees including manufacturing facilities in Belgium, Brazil, China, India, Italy, Russia, Singapore, South Africa and the United States.


Kemin Nutrisurance(“KN”) is the petfood ingredients and rendering business unit of Kemin Industries, Inc.. KN Asia Pacific mainly operates in Australia, New Zealand, China, India, Thailand, Indonesia, South Korea, Japan and also has presence in other countries in Asia.



Job Responsibilities:

  • Actively involved in strategic plan development and execution
  • Work with marketing and regional leadership collaboratively to create, manage, and implement cross-organizational, integrated marketing strategies such as product launches and promotional product plans.
  • Support Product Management teams in the development of market, competitive, and customer insights
  • Conduct market research and analysis to determine market share and other relevant business environment indicators of current and future products; conduct market forecasting, marketing trends and implications; monitor competitive environment including competitor products and product reviews.
  • Significant contributor to maximize Kemin’s marketing, communications, and/or public relations efforts and executing specific assignments within the strategic plan which help to drive market share and industry growth.
  • Responsible for shaping communication strategy for the business.
  • Manage internal and external materials and communications which increases marketing effectiveness and help build and create brand and/or product awareness
  • Defining regional framework and execution plan of platform-wise business goals, market/customer segmentation, competitive analysis, market trends, and insight generation
  • Regional pricing strategy recommendations
  • Supporting global team in market intel analysis and researching regional and local market trends
  • Exploring regional growth opportunities in coordination with the global team
  • Adaptation and deployment of messaging and needful localizing as per guidelines
  • Management of hiring and recruitment of regional HC and support in building regional team structure
  • Regional customer engagement and communication (including regional channels)
  • Regional team communication, feed for regional social media, good news, regional event messaging
  • Regional PIP project management
  • Commercial projection of regional product, support in blue sheet
  • Regional portfolio management (product offerings, new product introductions, rationalization of products, training)
  • Execution, measurement, and reporting of regional digital engagement such as leads, local campaigns, and search engine marketing



Qualifications and Experience:

  • Bachelor or doctorate in veterinary medicine, animal nutrition or related discipline with minimum of 10 years’ experience of marketing/product management in pet food industry
  • Master of Business Administration will be an added advantage
  • Strong interpersonal skills to be able to work effectively in a fast paced and multi-cultural team environment.
  • An in-depth understanding of the pet food marketplace including pet food producers as well as ingredient suppliers to the industry
  • Positive business relationship development in the pet food or an allied industry
  • A good understanding of the chemical and biological sciences

Tell employers what skills you have

Market Research
Competitive Analysis
Ingredients
Food Safety
Segmentation
Pricing Strategy
Food Industry
Veterinary Medicine
Public Relations
Portfolio Management
Rendering
Integrated Marketing
Animal Nutrition
Nutrition
FEED
Adaptation

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