Brand Marketing Specialist
4 weeks ago
About Us
99 Group is a leading real estate technology company that operates real estate portals across South East Asia, specialising in digital property advertising. Headquartered in Singapore, it is currently operational in Singapore and Indonesia and employs over 500 employees. In Singapore, 99 Group operates 99.co and SRX.com.sg, while in Indonesia, it operates 99.co/id and Rumah123.com.
Join Us and Lead the Real Estate Revolution
At 99 Group, we're on a mission to revolutionise the real estate industry by seamlessly integrating cutting-edge technology and innovation. If you're excited to be at the forefront of this transformation and are ready to tackle the industry's challenges head-on, we want you to be a part of our dynamic team.
Your Role:
We are seeking a highly motivated and experienced marketer to lead our property agent marketing efforts. This critical role will be responsible for developing and executing marketing strategies that drive lead generation, enhance brand awareness, and empower our agents to succeed. The ideal candidate is a data-driven marketer with a strong understanding of the real estate industry and a proven track record of delivering results. You will be a key player in supporting our agents and contributing to the overall growth of the company.
What You'll Be Doing:
- Develop and implement comprehensive marketing strategies to support our customers (property agents), including digital marketing, content marketing, social media marketing, email marketing, and event marketing.
- Maintain customer engagement with focus on strategic planning and campaign implementation (including Go-to-Market, product marketing, marketing communication, competitor analysis)
- Implementation of tactical campaigns for new sales and product launches
- Conduct customer research (for property landscape) to understand customer needs and behaviour than provide insight for business improvement.
- Collaborate closely with sales leadership and agent managers to understand agent needs and align marketing efforts with sales goals and increasing revenue.
- Create & planning marketing campaign in every communication channel needed (email marketing, push notification, web banner etc) to grow product awareness, adoption and purchase
- Contribute and maintain agent life cycle journey
- Create compelling marketing materials for agents to use in their own outreach, such as property brochures, social media graphics, email templates, and presentations.
- Analyze and derive insights related to marketing metrics and data
- Collaborate with internal stakeholders such as data, content and product team on a regular basis to ensure effectiveness of marketing activations
What We're Looking For:
- Proven experience in a trade marketing role for at least 3 years
- Have the basic knowledge for digital marketing such as SEO, SEM, Social Media, Email Marketing, Content Marketing, etc
- Happy to be hands-on with all campaign activations
- Having knowledge of Property Business is a plus
- Excellent verbal and written communication skills
- Strong analytical skills
- Well organised & detail oriented
- Positive attitude and self-motivated
- Able to work collaboratively in a fast-paced environment
Are you ready to shape the future of real estate? Join us in this exciting journey of innovation, collaboration, and growth. Together, let's redefine what's possible in the world of real estate.
Make your mark at 99 Group. Apply now
Tell employers what skills you haveTurnkey Projects
Customer Research
SEM
Advertising
Well Organised
Analytical Skills
Social Media
Customer Engagement
Content Management
Email Marketing
Marketing
Content Marketing
Written Communications
Display Advertising
Digital Marketing
Revolution
SEO
Trade Marketing
Brochures
Brand Awareness
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