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Digital Marketing Executive

2 months ago

Singapore FULL SMART TECHNOLOGY PTE. LTD. Full time
Roles & Responsibilities

Digital Marketing Executive Job Description

The Digital Marketing & Social Media Executive is the key person in charge of executing the company’s digital marketing campaigns. He/she is involved throughout the campaign ideation, planning, implementation, measurement, and optimization process. It is therefore essential that he/she has hands-on experience using various digital marketing platforms.

Responsibilities:

  • Assist in the development of the overall digital marketing strategy
  • Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
  • Plan and monitor the ongoing company presence on social media (Instagram, Facebook, Tik Tok Shop, WeChat etc.)
  • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
  • Be actively involved in SEO efforts (keyword, image optimization etc.)
  • Prepare online blogs and promotional emails and organize their distribution through various channels
  • Provide creative ideas for content marketing and update website
  • Improve user experience in the company’s website
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
  • Acquire insights in online marketing trends and keep strategies up-to-date

Requirements :

  • Proven experience as Digital Marketing Executive or similar role
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
  • Good knowledge of web analytics tools (e.g. Google Analytics, WebTrends etc.)
  • Skills and experience in creative content writing
  • Analytical mindset and critical thinking
  • Excellent communication and interpersonal skills
  • Proficient in communicating both English and Chinese
    Minimally Diploma in marketing or relevant field

Tell employers what skills you have

SEM
Social Media
Interpersonal Skills
Google Adwords
Critical Thinking
Marketing Strategy
User Experience
Online Marketing
Content Marketing
Digital Marketing
Content Writing
Facebook
Google Analytics
SEO
Web Analytics
Brand Awareness