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Digital Marketing
4 weeks ago
Key Responsibilities:
- Develop and execute a digital marketing strategy tailored to an English-speaking audience.
- Create compelling, high-quality, and original content, including blog posts, thought leadership articles, case studies, and industry insights.
- Optimize and manage our social media presence (LinkedIn, Facebook, and other relevant platforms) to increase engagement and lead generation.
- Design and implement email marketing campaigns targeting international businesses looking to expand into Singapore.
- Research and analyze trends in international business expansion, regulatory changes, and market entry strategies to inform content creation.
- Work closely with our business development team to align marketing efforts with sales objectives.
- Track and report key performance metrics, optimizing campaigns based on data-driven insights.
- Explore and test new digital channels and strategies to enhance brand visibility.
- Proven experience in digital marketing, content strategy, and social media management.
- Strong writing skills with the ability to create engaging, professional, and informative content for a B2B audience.
- Familiarity with SEO, content marketing, and lead generation strategies.
- Experience with digital marketing tools such as Google Analytics, SEO tools, CRM, and email marketing platforms.
- Ability to work independently, take initiative, and drive projects to completion.
- Strong analytical skills with a results-oriented mindset.
- Prior experience in international business, consulting, or professional services is a plus.
Tell employers what skills you have
CRM
Lead Generation
Analytical Skills
Social Media
Marketing Strategy
Content Strategy
Email Marketing
Targeting
Content Marketing
Thought Leadership
B2B
Digital Marketing
Google Analytics
SEO