Core Product Marketing, Assistant Manager

2 months ago

Singapore OMRON ASIA PACIFIC PTE LTD Full time
Roles & Responsibilities

The individual is focused on manage the product designated product portfolio and its related solution with clear Go-To-Market strategies into targeted industries, while creating competitive edge against our keen competitor(s) working with stakeholders in global, regional and local.


Product

  • Plan, develop and implement of product portfolio strategies with SMART goals
  • Responsible for the product performance by revenue, GP%
  • Manage the entire Product Lifecycle management of the products
  • Collaborate with respective business unit and marketing teams to ensure that customer needs/values are incorporated into product design, branding, and marketing approaches as Voice of Customers (VOC).
  • Schedule and facilitate new and existing product training sessions.
  • Analyse and report the product malfunctions as feedback on quality improvement

Price

  • Manage the product pricing thru market competition review and positioning thru analysis of pricing matched with market expectations to determine the ideal target price for products of the business.

Promotion

  • Responsible for defining the release process and coordinating all of the activities required to bring the product to market
  • Develop marketing strategies to grow quality inspection applications in Automotive, F&C, Semicon, Electronics and Medical industries and increase sensor products market share with channel partners.
  • Develop tools and marketing collaterals with Marcom team to support sales activities
  • Support Solution Marketing activities with Application Marketing members to develop sales tools incorporating Vision and Sensor products.

Place

  • Plan go-to-market strategies in alignment with Country Sales (in APAC region) demand.
  • Manage for product availability based on the customer's demand and our company’s needs

Competitor

  • Monitor and update competitor activities to Global Product BU and Sales
  • Develop strategies and plans or tools to convert competitor market share.

Sales Goal

  • Responsible for regional sales budget of vision and sensor products and supporting total regional sales budget


Requirements:

  • Degree / Diploma in Engineering or relevant discipline.
  • At least 7 years of experience in Product Marketing Management in a regional role (Asia Pacific)
  • Comprehensive understanding of Product (Sensor, Vision) & Market Trends
  • Prior experience in Industrial Automation industry is a bonus.

Tell employers what skills you have

Sales
Channel Partners
Product Design
Product Marketing
Social Media
Quality Improvement
Product Lifecycle Management
Marketing
Quality Inspection
Product Management
Digital Marketing
Marketing Management
Product Development
Pricing
Electronics

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