Core product marketing, assistant manager

1 week ago


Singapore Omron Electronics S.p.A. Full time

Job Title: Core Product Marketing, Assistant Manager Business Company: Industrial Automation Business (IAB) About OMRON Industrial Automation Business Come join our Industrial Automation team, who is striving to create social value - “Improve manufacturing that supports a sustainable society”- the business has the industry’s most extensive portfolio comprising sensors, controllers, motors, robotics, vision, and safety solutions. Understand more about our Industrial Automation Business HERE. The individual is focused on managing the designated product portfolio and its related solutions with clear Go-To-Market strategies into targeted industries, while creating a competitive edge against our keen competitors, working with stakeholders in global, regional, and local contexts. Responsibilities Product Plan, develop and implement product portfolio strategies with SMART goals. Responsible for the product performance by revenue, GP%. Manage the entire Product Lifecycle management of the products. Collaborate with respective business unit and marketing teams to ensure that customer needs/values are incorporated into product design, branding, and marketing approaches as Voice of Customers (VOC). Schedule and facilitate new and existing product training sessions. Analyse and report product malfunctions as feedback on quality improvement. Price Manage product pricing through market competition review and positioning analysis to determine the ideal target price for products of the business. Promotion Responsible for defining the release process and coordinating all activities required to bring the product to market. Develop marketing strategies to grow quality inspection applications in Automotive, F&C, Semicon, Electronics, and Medical industries and increase sensor products market share with channel partners. Develop tools and marketing collaterals with Marcom team to support sales activities. Support Solution Marketing activities with Application Marketing members to develop sales tools incorporating Vision and Sensor products. Place Plan go-to-market strategies in alignment with Country Sales (in APAC region) demand. Manage product availability based on customer demand and our company’s needs. Competitor Monitor and update competitor activities to Global Product BU and Sales. Develop strategies and plans or tools to convert competitor market share. Responsible for regional sales budget of vision and sensor products and supporting the total regional sales budget. Requirements Degree / Diploma in Engineering or relevant discipline. At least 7 years of experience in Product Marketing Management in a regional role (Asia Pacific). Comprehensive understanding of Product (Sensor, Vision) & Market Trends. Prior experience in the Industrial Automation industry is a bonus. Why Join Us OMRON’s mission is to improve lives and contribute to a better society. We endeavor to make our diverse workforce feel equally valued and enjoy equal opportunities to help us achieve so. So come, work with the best of the best teams, collaborate, and innovate together with diverse, capable minds across the globe. #J-18808-Ljbffr



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