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Product Manager, FMCG

2 months ago


Singapore TALENTVIS SINGAPORE PTE. LTD. Full time
Roles & Responsibilities

Currently seeking a highly motivated and experienced individual to take up a position as a Product Manager.


This position will be responsible for the marketing function and marketing strategy for Singapore. To plan, monitor, implement and evaluate all marketing initiatives.


Responsibilities:

  • Analyze brand positioning and category insights to develop and implement effective marketing strategies aligned with Global Brand Strategies.
  • Collaborate with Business Manager to prepare and align Annual Strategic Plan for targeted brand and category performance.
  • Conduct regular reviews using internal and external data sources to provide recommendations for business marketing strategy enhancements.
  • Track A&P spending in coordination with Business Manager, Finance, and Zone marketing to allocate ATL and BTL funds effectively and evaluate return on investments.
  • Prepare management reports to monitor Brand Health, Category performance, market share, pricing, and competitor information.
  • Support Zone Marketing in executing global research, campaigns, NPD launches, trade programs, and events at the country level.
  • Coordinate with internal stakeholders and external agencies on ATL, BTL activities, and assigned projects.
  • Drive new product development in alignment with zone and global NPD direction at the country level.
  • Manage product management responsibilities and collaborate with regional product teams on related issues and processes.
  • Conduct brand and product training sessions internally and externally to ensure accurate marketing communication and trade execution excellence.
  • Manage consumer enquiries and feedback effectively.

Requirements:

  • Bachelor’s degree in Business, Marketing or related fields
  • Minimum 6 years of experience in FMCG industry
  • Independent team player, able to perform and succeed in a challenging yet fast- paced environment
  • Strong project and time management skills with experience in managing creative, advertising and media agencies
  • Knowledge in SAP added advantage

Tell employers what skills you have

Market Research
Marketing Strategy
FMCG
User Experience
Marketing
Strategy
Product Management
SAP
Project Management
Team Player
Product Development
Pricing

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