Product Manager, Wink+

3 weeks ago


Singapore STELLAR ACE PTE. LTD. Full time
Roles & Responsibilities

Job Purpose

The WINK+ App Partnership and Activation Manager is responsible for driving strategic partnerships, digital activations, and engagement to grow the WINK+ app ecosystem. This role focuses on securing high-value collaborations, executing app activation campaigns, and optimizing engagement strategies to increase app downloads, user retention, and revenue streams.

The ideal candidate has a strong background in digital marketing, loyalty programs, and partnership development, with expertise in merchant and tenant engagement, campaign execution, affiliate marketing and in-app feature planning.

Responsibilities
  • Identify, negotiate, and onboard strategic partners to enhance the WINK+ ecosystem and brand collaboration
  • Develop co-branded campaigns and activation plans and increase user engagement on the app
  • Implement gamified campaigns, in-app promotions, and referral programs to enhance engagement online to offline
  • Work closely with marketing and tech teams to ensure campaign execution aligns with business objectives
  • Track campaign performance metrics and optimize strategies to maximize ROI
  • Collaborate with Stellar Ace's advertising and media teams to integrate partner promotions across digital assets
  • Develop strategies to improve tenant and merchant engagement, ensuring their continued participation and revenue contribution
  • Optimize affiliate partner, merchant onboarding processes, incentives, and commission structures to increase adoption and usage
  • Identify and enhance Earn & Burn, ensuring smooth transactions and app integration with tech team
  • Work with the product team to identify and implement new app features that drive engagement and monetization
  • Assist in managing all budget to follow the organisation's procurement policies, tracking expenditures, and ensuring cost-effective campaign execution
  • Develop co-branded promotions and engagement strategies to increase app member sign-ups and user retention
  • Track and analyze KPIs to measure app activation ROI and optimize user funnel metrics (downloads, activations, retention, and redemptions) for better campaign performance
  • Utilize insights to refine user engagement and conversion strategies
Qualifications & Work Experience
  • Education: Bachelor's degree in business, marketing, or a related field preferred.
  • Experience: Minimum 5 to 8 years in app partnership management, digital marketing, activation planning, or business development, preferably in loyalty programs, e-commerce, or digital platforms preferred.
  • Strong negotiation, stakeholder engagement, and campaign execution skills
  • Experience in retail, entertainment, and advertising partnerships is a plus
  • Proven ability to conceptualize and execute digital activations and merchant-driven campaigns
  • Strong data analysis skills for tracking performance and optimizing strategies
Skills

Generic Skills:

  • Excellent communication and negotiation skills to manage partnerships effectively
  • Strong project management and multitasking abilities
  • Data-driven mindset to analyze campaign effectiveness and optimize strategies
  • Ability to work independently and cross-functionally in a fast-paced environment
  • Experience with digital marketing and loyalty activation strategies

Technical Skills:

  • Familiarity with user acquisition and retention metrics (DAU, MAU, LTV, CAC, churn rate)
  • Experience with CRM tools, power BI and Google analytics is advantageous
  • Proficiency in Excel for data reporting and PowerPoint for presentations
  • Understanding of mobile app engagement strategies and gamification techniques
  • Comfortable with budgeting, ROI tracking, and revenue forecasting
Tell employers what skills you have

Campaign Management
Partnership
Tenant
Marketing
Stakeholder Engagement
Product Management
Project Management
Affiliate Marketing
Performance Metrics
Monetization
Strategic Partnerships

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