Sr Executive

2 weeks ago


Singapore Global Indian International school Full time

JOB DESCRIPTION I. JOB DETAILS Job Title Department III. KEY RESPONSIBILITIES • Thinker• Manages and grows the school’s social media channels toincrease brand awareness• Understands the target audience (i.e. prospecAve parents) todevelop engaging and relevant social media content• Works closely with teachers• and parents to create content (e.g. success stories, parenttesAmonials, etc.) that promotes the school to prospecAveparents• Tracks and monitors user engagement and feedback for eachsocial media post (e.g. likes, comments, reacAons, etc.)• Analyses the user engagement data to determine theeffecAveness of the social media channels and types of content, and makes improvement to the content and delivery based on the results• Interacts with audiences and replies to queries and comments on the social media posts in a professional manner• Works closely with the other departments and coordinates social media messages (e.g. creates posts for Open House together with Admission team, etc.)• Assists the wider markeAng team in the development of online campaigns such as e-mailers, clientele engagements, social media announcements and e-markeAng campaigns• Stays abreast of social media trends and compeAtors’ social media acAviAes• Is comfortable working on SM tools like hoot suite, simplify 360 et al IV. JOB REQUIREMENTS Minimum QualificaAons Experience Executive/ Sr. Executive, Social Media Substantive Grade Marcom • Graduate• Experience as a social media execuAve at a similar company.• 5 to 8 Years5.5days a week - ONSITE


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