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Regional Marketing Assistant Manager

2 months ago

Singapore RW CRUISES PTE. LTD. Full time
Roles & Responsibilities

RESPONSIBILITIES

  • Provide strong support to Local & Regional Sales & Marketing teams to facilitate their business strategies and sales initiatives in their respective local markets to meet established business objectives and revenue generation
  • Conceptualise & implement all marketing functions inclusive of ship marketing promotional collaterals / corporate communications, public relations, media relations & crisis management, Corporate Social Responsibility initiatives / digital & social campaigns, strategic joint partnerships, theme cruises & enrichment programs to elevate incremental onboard revenue, embark on multi projects & event management eg. travel fairs / roadshows / trade events / cruise forums organisation
  • Manage external creative ad / media / digital & social marketing agencies towards ship brand & tactical campaigns / projects timelines
  • Copywrite, translate, vet & approve a full spectrum of local & regional marketing communications to ensure brand consistency & contents accuracy (ATL, BTL, digital & social media platforms)
  • Orchestra media interviews, craft media releases and media responses for local & regional media interviews queries
  • Reinforce set corporate brand guidelines and policies & procedures as a corporate brand advocate
  • Conduct ship tours and host travel agents, media & strategic joint partners familiarisation cruises & Flycruise trips
  • Execute portstay ship events, theme cruises, enrichment programs and other mega inaugural cruise events across the region
  • Coordinate drone filming, 360 VR shoot, cruise & event photography and videography assignments
  • Work closely with the Hotel Operations – Cruise Entertainment / F&B / Marine Operations / Retail / RWAS / Spa / Shore Excursions teams for homeported ships under countries of responsibility to innovate, showcase and implement onboard enrichment programs, theme cruises, promotional campaigns with internal stakeholders &/or with external strategic joint partners to create new bespoke cruises
  • Embark on joint collaborations with National Tourism Boards for to manage joint coop campaigns & cruise development funds, consolidate supporting documentations and oversee proper financial audit process to fulfil the joint coop funds reimbursement
  • Evaluate sponsorship proposals, contra agreements, and prepare sponsorship cruise letters
  • Manage consumers’ enquiries and guest challenges to achieve top-notched service excellence
  • Recommend & maintain annual marketing budgets, map out marketing communications plans, track campaign effectiveness and run post-mortem reports in association with marketing efforts for the respective regions / markets covered
  • Garner market trends & cruise insights to generate management reports & presentations to achieve USP competitive edge for product innovation
  • Any other adhoc assigned new projects and job responsibilities

QUALIFICATIONS AND EXPERIENCE

  • Candidate must possess a Degree in Business, Marketing, Mass Communication, Hospitality & Travel Tourism or other related disciplines
  • Minimum 3 - 5 years of relevant in Marketing, Hospitality & Travel Tourism work experiences, with regional exposure is a plus
  • Able to work swiftly in a fast-paced and dynamic environment, under minimal supervision across multiple regional markets and different time zones concurrently
  • Exceptional time management & delivery of top-notch quality work with high volume turnover to meet tight deadlines
  • Display great passion & good work aptitude, strong sense of urgency and personal integrity
  • Excellent interpersonal skills, analytical skills, creative thinking, keen eye for detail and sharp business acumen
  • Effective presentation, negotiation and multi-projects management skills are required
  • Well-versed in MS Office, HTML, Adobe Photoshop software is a plus
  • Must be able to travel to Asia Pacific and Middle East and North Africa region when required, up to 35% of the time

Tell employers what skills you have

Corporate Branding
marketing communication
Sponsorship
Public Relations Management
partnership management
Event Management
Corporate Social Responsibility
Regional experience
project management skills
Media Relations
Corporate Communications