Director of Marketing Communications

2 months ago

Singapore GOODWOOD PARK HOTEL PRIVATE LIMITED Full time
Roles & Responsibilities

GOODWOOD PARK HOTEL SINGAPORE

One of Singapore’s most established Heritage Hotel and strategically located at Scotts Road, the Goodwood Park Hotel has celebrated its timeless elegance, legendary hospitality, and tradition of excellence. We are committed to building a high-performing team that is thoroughly engaged in achieving service excellence to exceed our guests' expectations.

To continue the legacy of Goodwood Park, we are looking for dynamic and committed candidates to join our Marketing Communications Office Department.

Reporting to the Hotel Manager, your job responsibilities include, but not limited to:-


Primary Responsibilities

· Develops the marketing communications strategy and tactical plans to strengthen the Goodwood Park Hotel’s brand to drive revenue, encompassing rooms, F&B establishments as well as meeting and event facilities.

· Collaborates with internal cross-functional teams to review business needs to identify opportunities and gaps for establishing, planning and execution of marketing and promotional activities.

· Manages relationships with all stakeholders to enhance marketing outreach.

· Analyses reports of campaigns and makes recommendations on strategies, tactics and insights to address level of effectiveness.

· Adheres to corporate guidelines and consistent brand articulation in owned marketing assets, paid media channels and partner platforms.

· Works with the in-house designer or external vendors on conceptualisation and development of marketing materials.

· Collaborates with appointed PR agency to schedule and conduct media engagement activities to generate editorial opportunities and maximise coverage.

· Evaluates and recommends sponsorship or collaboration requests.


Secondary Responsibilities

· Ensure the contents for marketing communications campaigns are accurate and free of errors.

· Supervises media and external partner requests for photoshoots, filming and interviews.

· Plans and manages internal photography or videography requirements.

· Monitors industry trends and competitor activities in the hospitality sector.

· Provides administrative support, when required.


Requirements:

· Recognised degree in Business Management / Marketing / Mass Communication.

· Minimum 8 to 10 years of relevant experience preferably in the hospitality, travel or F&B industry.

· Excellent command of English with proficiency in Chinese languages.

· Strong contacts with food & business writers from mainstream and lifestyle media and online platforms.

· Strong contacts with Key Opinion Leaders ( KOLs).

· Creative and innovative thinking.

· Upholding the Hotel’s 5-star brand & image so as to deliver a consistent 5-star experience.

· Knowledge and experience in new social media marketing strategies.

· Able to exemplify leadership qualities and mentor all staff on job functions and excellence in customer service.

· Upholds the Hotel’s core values at all times.

· Able to work independently and a good team player.

· Able to commence work within short notice.


Tell employers what skills you have

Tactics
Designer
Sponsorship
Lifestyle
Leadership
Editorial
Videography
Marketing Communications
Public Relations
Photography
Administrative Support
Articulation
Social Media Marketing
Service Excellence
Hospitality

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