高级营销经理 Senior Marketing Manager
Found in: Talent SG 2A C2 - 2 weeks ago
南洋社会科学学院是新加坡教育部精深局批准注册的高等教育机构,致力于构筑融汇东西方优质高等教育资源的终身学习平台。学院与顶尖高校、杰出高等教育机构合作,解析和传播支撑中国成功高速发展的理论与经验,研究和传授西方社科领域教研的最新发展方向与成果,培养兼具东方智慧与全球视野的复合型人才。
学院与中国知名高校联合打造了MBA硕士学位项目,中文教学,在职学习,在新加坡招生和授课。
学院现开放 高级营销经理 岗位,负责并管理学院教学项目的整体营销工作,带领营销团队实现从0到1的增长、从1到100的扩张,并对整体营销表现负责。
工作职责:
- 根据教学项目定位,制定覆盖全社交媒体及线上渠道的营销策略,负责策略的具体落地与执行;
- 负责各社交媒体平台和线上渠道的日常运营及广告投放,提升整体流量、生源线索规模,并不断优化投放ROI;
- 把控营销内容的方向及设计风格,完成文案、海报、视频等内容制作,并推动内容的更新迭代;
- 通过数据分析洞察用户行为,及时调整并优化投放策略和内容;
- 探索线下投放渠道,实现线上线下全域覆盖;
- 对营销团队负责,建设并维护良好的团队内部氛围,维持团队的稳定及高绩效的输出,同时关注人才成长并通过辅导、培养使高潜人才加速成长;
- 完成岗位相关的其他工作。
岗位要求:
- 本科及以上学历,市场营销、广告、传播、商科等背景优先;
- 中英文娴熟,具有良好的文字功底;
- 谙熟社交媒体平台特性,善于生产适合不同平台的高质量内容;
- 拥有丰富的市场营销经验,熟悉中、英社交媒体平台及线上渠道的运营和广告投放;
- 具备营销工作所需的各类技能,包括但不限于图片设计、视频剪辑等;
- 拥有营销团队管理、项目管理经验,有高等教育垂直行业经验者优先;
- 具有强烈的责任心、自驱力,学习能力强,抗压能力强。
薪酬面议
Tell employers what skills you have
SEM
social media campaign
Advertising
Brand Positioning Strategies
Chinese
Social Media
Marketing Strategy
Mandarin
Channel
Management of Marketing team
Digital Marketing
Positioning
Integrated Marketing
Content Writing
SEO
Digital Marketing Management
Adobe Photoshop
Brand Awareness
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