Public Relation Manager

Found in: Talent SG 2A C2 - 2 weeks ago

Singapore SYNDICATE COLLECTIVE PTE. LTD. Full time
Roles & Responsibilities

Public Relations Manager is responsible for developing, implementing, and managing public relations strategies to cultivate and maintain a positive public image for the organization. They will work closely with internal teams, external stakeholders, and media outlets to ensure consistent messaging and effective communication of key initiatives, events, and company news.


1. Develop and execute comprehensive public relations plans and strategies to enhance brand visibility and reputation.
2. Cultivate relationships with journalists, bloggers, influencers, and other media professionals to secure positive media coverage and placements.
3. Write, edit, and distribute press releases, media pitches, and other communications materials.
4. Serve as the primary point of contact for media inquiries and interview requests, coordinating responses and spokesperson availability as needed.
5. Monitor media coverage and industry trends to identify opportunities and risks, providing timely recommendations to senior management.
6. Organize and manage press conferences, media events, and interviews, ensuring seamless execution and maximum exposure.
7. Collaborate with marketing, social media, and content teams to align PR efforts with overall brand messaging and marketing campaigns.
8. Develop and maintain relationships with key stakeholders, including industry associations, government agencies, and community organizations.
9. Prepare executives and spokespersons for media appearances, providing media training and guidance on messaging and presentation skills.
10. Measure and report on the effectiveness of PR initiatives, using metrics such as media impressions, sentiment analysis, and share of voice.
11. Stay informed about emerging trends and best practices in public relations, continuously seeking opportunities to innovate and improve strategies.


Media Relations: Proficiency in building and maintaining relationships with journalists, bloggers, influencers, and media outlets. Understanding of media landscapes, including traditional and digital channels.

Writing and Editing: Strong writing skills with the ability to craft press releases, media pitches, articles, speeches, and other communication materials. Attention to detail and knowledge of AP style guidelines.

Crisis Communication: Experience in managing crisis situations and mitigating reputational risks. Ability to develop and execute crisis communication plans effectively under pressure.

Social Media Management: Familiarity with social media platforms and strategies for leveraging them in PR campaigns. Ability to create engaging content, monitor conversations, and respond to audience inquiries.

Content Creation: Skills in content creation across various formats, including blog posts, infographics, videos, and podcasts. Understanding of storytelling techniques to convey brand messages effectively.

Analytics and Measurement: Knowledge of PR measurement tools and techniques to track and analyze the impact of campaigns. Ability to interpret data, identify trends, and adjust strategies accordingly.

Event Management: Experience in planning and executing press conferences, media events, product launches, and promotional activities. Strong organizational skills and attention to logistical details.




Tell employers what skills you have

Press Releases
Microsoft PowerPoint
Social Media
Social Media Management
Sentiment Analysis
Event Management
Public Relations
Attention to Detail
Pressure
Writing
Administrative Support
Presentation Skills
Storytelling
Writing Skills
Media Relations

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