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Digital Marketing Specialist
2 months ago
Job Responsibilities
- Oversees brand integrity, messaging, and strategy alignment across all stages in the marketing funnel and marketing campaigns.
- Brainstorm and manage overall digital marketing strategy to drive lead acquisition and increase online presence.
- Measure and report on the performance of digital marketing campaigns and assess against ROI goals.
- Liaise with digital Chinese media and identify opportunities for coverage fit for the brands.
- Copywrite, translate or transcreate (mainly English to Chinese, and sometimes vice versa) for contents in several different tone/style/platform; work with relevant functions for assets suitable for content.
- Work with search and advertising team internal stakeholders to optimise content and paid advertising strategy considering keywords, business SEO, trending topics and Google Analytics. objectives and budget.
- Collaborate with user community and key opinion consumers (KOC) for user-generated content for all platforms. Engage with the community through responding to social media inquiries.
- Manage corporate social media accounts such as Facebook, Wechat, Weibo, Red, Youtube, Instagram etc., including content development, posting, building following, community nurturing, social listening/ monitoring and responding to feedback, enquiries and comments, to increase brand awareness, engage customers, and gather insights.
- Update marketing materials, maintain content asset database and communicate regularly with regional marketing teams.
- Collaborate with marketing and product teams internal stakeholders to and contribute to product positioning and marketing direction for products.
- Assist in other marketing events and activities, when required.
Requirements
- Diploma or Degree in Chinese, Marketing, Communications, Languages preferred or other related fields.
- Excellent written communication skills in English & Chinese (Required to work on Chinese content). Proficiency in English for translation preferred.
- Possesses knowledge and a keen interest in skin care and health and wellness products.
- Strong project management skills, comfortable to manage multiple stakeholders from cross-functional departments.
- Initiative and resourceful, able to work independently.
- Active team player; positive attitude and a problem-solver.
Tell employers what skills you have
Management Skills
Active Team Player
Social Media
Marketing Strategy
Translation
Marketing Communications
Written Communication
Excellent Written Communication Skills
Digital Marketing
Google Analytics
Content Development
Able To Work Independently
Skin Care
Brand Awareness
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