Marketing & Communication (Social Media)

3 weeks ago

Singapore Breast Cancer Foundation Full time
Roles & Responsibilities

Role & Responsibilities

As a member of the Advocacy & Communications (A&C) team, the Marketing & Communication Senior Executive (Social Media) is responsible for:

Job Description

1. Campaign Management and Social Media:

· Plan, manage, and execute campaigns that grab attention and drive result on both offline and online touchpoints

· Write and respond to briefs and develop concepts across branding, campaigns, design and video.

· Own our social media platforms and create content that resonates, especially short form videos

· Manage the social media calendar and moderate social activity on BCF social media platforms for positive community engagement

· Provide art direction and support in generating concepts for social media content

· Own turnkey projects from ideation to design and production, ensuring timely delivery, on-budget and on-brand.

2. Project Management and Coordination:

· Research new platforms, partners and vendors for content collaborations, marketing and advocacy opportunities.

· Coordinate with colleagues to provide inter-department communications support.

· Evaluate the design work and content against project objectives, suggest refinements for quality control and optimised performance, and select recommendations.

· Brief vendors / partners for brand identify and styleguide application, manage production quality control, timelines and budgets

3. Innovation & Growth:

· Drive growth and engagement through both online and offline channels, utilizing social media, content and other non-traditional channels/methods.

· Identify and engage with influencers and artists to expand online reach and explore collaborations on content creation that reasonates with BCF's objectives

· Stay on top of social media trends, landscape, new players, and turn them into opportunities for engagement

4. Others:

· Support A&C team's brand custodianship to approve use of BCF's branding as part of our partner collaborations.

· Conduct breast cancer awareness talks to corporations and community groups as necessary.

· Perform other support duties as assigned by the Management.

KEY INTERFACES

· Internal: A&C team members, cross-functions

· External: Fundraisers, Sponsors, Volunteers, Members, Agency, vendor and other partners

PERSONAL ATTRIBUTES

· Creativity - Develop unique and visually appealing concepts, engaging and shareable content for projects.

· Attention to detail – Check, test, review details because they matter.

· Accountability – Take responsibility for actions, own projects and drive execution

· Collaborative -Work with various internal and external contacts for win-win outcome and support cross-functionally

· Communication skills – Pitch ideas, present key messages and identity

· Precision rather than patience - minimize multiple revisions and fine-tune designs, manage objections

· Analytical thinking - Analyze metrics and data to evaluate the performance of social media campaigns.

· Sense of urgency and responsiveness – Punctuality in meeting deadlines, plan and schedule posts in advance, execute updates, respond to comments, and keep up with trends in real-time.

· Adaptability - Keep pace with changes, workarounds and alternatives

· Empathy - Understand the audience's needs and emotions for resonant content.

· Tech-Savvy - Comfortable with various social media platforms, scheduling tools, and analytics software to efficiently manage online presence.

· Commitment and consistency – Apply brand guidelines and principles.

QUALIFICATIONS

· Technical or tertiary educated in Graphic Design, Media, Communications, Marketing or related field or minimum of 3 years' experience in graphic design, media, content creation and social media management

· Proficient in Adobe Creative Suite including Photoshop, Illustrator and InDesign.

· Familiarity with video editing tools such Sony Vegas Pro, Capcut, Lumion, Adobe Premier Cut Pro, Canva

· Strong knowledge of design principles, typography and branding

· Proven track record of successfully executing campaigns across media, digital and social native.

· Understanding of SEO & SEM principles and digital and social marketing best practices.

· Previous experience in healthcare or non-profit sector a plus

Experience in public speaking and well-versed in any language other than English and advantage

We regret to inform that only shortlisted candidates will be notified.

Tell employers what skills you have

Turnkey Projects
Techsavvy
Social Media
Typography
Adobe Creative Suite
Social Media Management
Canva
Art Direction
Sony Vegas Pro
Public Speaking
Adaptability
Project Management
Advocacy
Breast Cancer
Cut

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