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Digital & Social Marketing (Chinese Social Media Platforms) - Executive

4 weeks ago

Singapore HAACH LIFESTYLE HMH PTE. LTD. Full time
Roles & Responsibilities

We are currently looking for a highly driven and self-motivated Digital Marketing person to support our expansion into the China Market.


Responsibilities

  • Set up and manage our Chinese social media accounts such as WeChat, Dou Yin, The Little Red Book and Weibo to increase brand awareness
  • Attract views and drive engagement by producing and editing original and meaningful content/articles/videos/landing pages/posters etc for the company's website(s) and social media channels, with good copywriting and scriptwriting
  • Daily management for social media platforms, incl. content posts, interaction with fans, groups operations, etc.
  • Translate documents from English to Chinese to support marketing and business development efforts
  • Manage the annual marketing plan (for the managed platforms) and calendar and execute all initiatives within the proposed budget and timelines
  • Assist in the creative direction (creative brief, photoshoot & styling) and creation of contents for the managed platforms
  • Propose and implement online/offline events to engage potential customers and enhance conversion rate.
  • Liaise and network with KOLs for influencer marketing and ensure maximum engagement and ROI
  • Provide reports for post-marketing initiatives (KPIs, metrics, insights, etc)
  • Work with various stakeholders
  • Achieve KPIs for lead generation

Requirements

  • Creative, self-driven, independent and resourceful multi-tasker
  • Have hands-on digital marketing experience with the Chinese market and experience in the operation of digital platforms such as Little Red Book, Wechat, Douyin, Weibo
  • Experience working with Chinese influencers/KOLs is a plus
  • Strong interest and knowledge of trends in digital marketing/e-commerce, especially in the Chinese market
  • Proficient in the languages required to perform the job and handle all Chinese platforms (have to liaise with Mandarin-speaking counterparts, handle documents/emails written in the Chinese and English language and product content in Chinese for Chinese platforms)
  • Ability to generate market awareness and target the right audience with accurate advertising

Workplace: Bukit Merah

Work schedule: Mon-Fri 9-6pm


Tell employers what skills you have

Lead Generation
Producing
Creative Direction
Advertising
Chinese
Social Media
Marketing
Digital Marketing
Online Lead Generation
Lead Generation strategies
Styling
Copywriting
Business Development
Brand Awareness