Digital & Social Marketing Intern (Chinese Social Media Platforms) -

3 weeks ago


Singapore HAACH LIFESTYLE HMH PTE. LTD. Full time
Roles & Responsibilities

We are currently looking for a highly driven and self-motivated Digital Marketing person to support our expansion into the China Market.

Responsibilities

  • Set up and manage our Chinese social media accounts such as WeChat, Dou Yin, The Little Red Book and Weibo to increase brand awareness
  • Attract views and drive engagement by producing and editing original and meaningful content/articles/videos/landing pages/posters etc for the company's website(s) and social media channels, with good copywriting and scriptwriting
  • Daily management for social media platforms, incl. content posts, interaction with fans, groups operations, etc.
  • Translate documents from English to Chinese to support marketing and business development efforts
  • Manage the annual marketing plan (for the managed platforms) and calendar and execute all initiatives within the proposed budget and timelines
  • Assist in the creative direction (creative brief, photoshoot & styling) and creation of contents for the managed platforms
  • Propose and implement online/offline events to engage potential customers and enhance conversion rate.
  • Liaise and network with KOLs for influencer marketing and ensure maximum engagement and ROI
  • Provide reports for post-marketing initiatives (KPIs, metrics, insights, etc)
  • Work with various stakeholders
  • Achieve KPIs for lead generation

Requirements

  • Creative, self-driven, independent and resourceful multi-tasker
  • Have hands-on digital marketing experience with the Chinese market and experience in the operation of digital platforms such as Little Red Book, Wechat, Douyin, Weibo
  • Experience working with Chinese influencers/KOLs is a plus
  • Strong interest and knowledge of trends in digital marketing/e-commerce, especially in the Chinese market
  • Proficient in the languages required to perform the job and handle all Chinese platforms (have to liaise with Mandarin-speaking counterparts, handle documents/emails written in the Chinese and English language and product content in Chinese for Chinese platforms)
  • Ability to generate market awareness and target the right audience with accurate advertising

Workplace: Bukit Merah

Work schedule: Mon-Fri 9-6pm

Tell employers what skills you have

Lead Generation
Producing
Creative Direction
Social Media
Marketing
Digital Marketing
Styling
Copywriting
Business Development
Brand Awareness

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