Marketing Director

1 week ago


Singapore PIXART PTE. LTD. Full time
Roles & Responsibilities

Job Description:

  1. Strategic Planning:
    Develop and implement a comprehensive marketing strategy aligned with company goals, including market analysis, competitor research, and target audience identification.
  2. Campaign Management:
    Create, execute, and monitor marketing campaigns across multiple channels like digital, social media, print, and events to achieve specific marketing KPIs.
  3. Brand Development:
    Manage and protect the company brand identity, ensuring consistency across all marketing materials and communications.
  4. Budget Management:
    Oversee the marketing budget allocation, tracking expenditures against planned initiatives and optimizing ROI.
  5. Team Leadership:
    Lead and mentor a team of marketing professionals including marketing managers, designers, content creators, and analysts.
  6. Performance Analysis:
    Regularly monitor and evaluate marketing campaign performance, identifying areas for improvement and making data-driven adjustments.
  7. Market Research:
    Stay abreast of industry trends and emerging technologies to identify new marketing opportunities and adapt strategies accordingly.
  8. Collaboration:
    Work closely with other departments like sales, product development, and customer service to ensure alignment with overall business goals.

Required Skills and Qualifications:

  1. Marketing Expertise:
    Deep understanding of marketing principles, including digital marketing, social media marketing, content marketing, and traditional marketing channels.
  2. Leadership Abilities:
    Proven ability to lead and motivate a team, delegate tasks effectively, and foster a collaborative work environment.
  3. Analytical Skills:
    Strong analytical skills to interpret data, measure campaign performance, and make data-driven decisions.
  4. Strategic Thinking:
    Capability to develop and implement long-term marketing strategies aligned with business objectives.
  5. Communication Skills:
    Excellent written and verbal communication skills to effectively convey marketing concepts and collaborate with cross-functional teams.
  6. Business Acumen:
    Understanding of business operations, financial principles, and market dynamics.
  7. Education and Experience:
    Master degree in Marketing, Business Administration, or a related field.
    Minimum of 5-10 years of progressive marketing experience in a leadership role.
    Proven track record of successful marketing campaign development and execution.
Tell employers what skills you have

Market Research
Strategic Planning
Leadership
Analytical Skills
Budget Management
Marketing Strategy
Business Acumen
Market Analysis
Content Marketing
Team Leadership
Digital Marketing
Communication Skills
Social Media Marketing
Brand Development
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